Welcome to The Effectiveness Partnership.

We are the world’s marketing effectiveness company.

Why TEP?

Effective thinking.

Time to come out of the cave

What modern marketers can learn from stone-age hunter gatherers.

View all effective thinking.

Effective thinking.

‘I’ll have,
what she’s having’

The effectiveness, and limitations, of celebrity endorsement in advertising.

View all effective thinking.

Effective thinking.

The State of Creative Effectiveness

89% of brand marketers find relating creativity to commercial returns challenging, this and more in our new whitepaper in collaboration with LIONS and WARC.

View all effective thinking.

Culture.

Who we are.

We’re an industry-leading team of talents drawn from two worlds: The creative world of ideas, inspiration and possibility, and the logical world of analysis, data and reality.

Together, we’ve built a unique fusion of imagination and rigour, to help brand owners and their agencies become more effective.

Our philosophy

Our philosophy.

Effective creativity is one of the world’s most powerful generators of business value. But ineffective creativity is a liability businesses cannot afford. Founded on this truth, we’ve developed skills and methods to help clients harness creativity to value generation. We’ve done this by bringing together industry-leading experts from management, consulting, marketing, creative agencies and academia.

Our services.

Helping brand owners and their agencies maximise the value of their brand building activities through a comprehensive suite of services tailored to individual business needs.

Our capabilities.

Your global marketing effectiveness partner.

Your business is unique. We work with you to understand your commercial, cultural and marketing needs, to assemble the most effective package of services for you.

How we help.

Choose a service

We equip your people to build and sustain your success. In our upskilling programs we share the tips and techniques of decades of high-level success in the business of valuable creativity. From mastery of complex data to the writing secrets of professional authors, we can unlock and enhance the abilities of your people.

Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions

We build our services around your business. With a comprehensive suite of consultancy tools and services, we are able to tailor the perfect fit of approach and expertise to meet your specific needs, to help you maximise your effectiveness by identifying and unlocking sources of value.

Knowledge is power. We’ll help you attain it and use it well.Success follows those who know more than their rivals, and to those who understand more deeply what that knowledge means and what to do with it. We are international experts in the analysis and interpretation of data, and quantitative & qualitative research. Our skills are at your service.

Facts and data matter. But to change minds and win support they need to add up to a powerful and persuasive story. We’re experts in professional storytelling and persuasion techniques. It’s made us the world’s leading awards and business case advisory service. We’re here to share our knowledge with you.

Where we help.

Culture & Capability. Insight & Strategy. Activation. Evaluation.

Culture & Capability.

Insight & Strategy.

Activation.

Evaluation.

Tell us how we can help.

Our people.

The smartest people, focussed on effectiveness.

Gurdeep Puri

Founding Partner

Janey Bullivant

Founding Partner

Mark Stockdale

Strategic Partner

Janet Markwick

Chairman

Chris Baker

Strategist

Ali Bucknall

Strategist

Warwick Cairns

Strategist

Ken Dixon

Consultant

Kevan Ansell

DIRECTOR OF CREATIVE INNOVATION

Giselle Okin

STRATEGIST

Tracey Follows

FUTURIST

Jon Burkhart

STRATEGIST

Sara Jones

ECONOMETRICIAN

Dr Grace Kite

ECONOMETRICIAN

Joe Yasin

Consultant

Joseph Sealey

ANALYST

Claire Cohen

BEHAVIORAL PSYCHOLOGIST

Rachele Ellis

ADMINSTRATOR

Fiona McAlpine

PERFORMANCE COACH

Penny Kiernan

STRATEGIST

Some of our clients.

The smartest businesses, building value through effectiveness.

Find out more.

Gurdeep Puri.

Gurdeep’s 25+ years’ experience brings together the technical and strategic aspects of Marketing. Before co-founding The Effectiveness Partnership in 2008, he worked as Head of Effectiveness at Leo Burnett across the agency’s accounts. Since co-founding TEP, he has enabled TEP’s clients win over 200 Effectiveness awards globally (including Grand Prix at Cannes, the Euro Effies, and Double Golds at the IPAs). He has personally won six IPA Effectiveness Awards and 13 European Effectiveness Awards, including three Golds. Gurdeep has helped upskill Strategy, Account Management and Creative Teams globally across agency networks, globally as well as help client-side Marketers. Over the last few years he has been involved in helping Marketers directly, via TEP’s Strategic Consultancy offering. He is a former member of the IPA Value of Advertising Group and IPA ROMI committee. He has run workshops on behalf the IPA, Cannes Lions, the APG and the EACA on Effectiveness Strategy and Econometrics. Gurdeep was part of the pioneering IPA Data Bank analytics group and directed the IPA Industry Effectiveness research project. He has judged Effectiveness awards globally, including the IPA and Global and European Effies. Gurdeep speaks on the topics of communications effectiveness, and has represented the UK and European communications industry at conferences globally and in its dialogue with the financial markets. He was made an Honorary Fellow of the Institute of Practitioners in Advertising in 2013 and a Cannes Creative Effectiveness Master in 2015. He graduated with a BSc (Hons) in Statistics and has an MSc in Financial Econometrics.

Janey Bullivant.

Janey co-founded the Effectiveness Partnership in 2008. Prior to this, she was a Board Planning Director at Leo Burnett, working across the agency’s accounts. Since co-founding TEP Janey has helped on a variety of brands, including Heineken, ITV, Walgreen Boots, P&G, Dove, BHF, Bacardi, IKEA, and Unilever.

She has enabled her clients to demonstrate effectiveness on their brand’s marcomms at a commercial level and has helped them win an unprecedented number of effectiveness awards globally, including several Grand Prix and Golds at Cannes Lions, IPAs and the Effies. She has served thrice as a Juror on the IPA Effectiveness awards and speaks internationally on Strategic Effectiveness and Brand Strategy. Janey has helped upskill countless Planners and agency brand teams globally across creative agency networks including Ogilvy, JWT, Publicis, Mother, Leo Burnett, Sapient, Saatchi & Saatchi, We Are Social and McCann.

Janey began her career on the marketing side at Unilever, as a Brand Manager.
She graduated with a BA (Hons) in Modern History from Oxford University and has an MSc in International Relations from the London School of Economics.

Mark Stockdale.

Having started life as a professional musician, Mark switched to study Economics & Statistics followed by a Masters in Marketing Science. He trained as a Planner at J. Walter Thompson (which was dubbed by Campaign as ‘the university of Planning’), before moving to Leagas Delaney (at the time, the most creatively awarded agency in the world). He then became the Executive Planning Director of Leo Burnett (London), moving on to become the Joint Global Head of Planning.

Since leaving the agency world, Mark has worked in a variety of consultancy roles, including alongside Bain, where he was their retained brand strategist. He has worked across almost every imaginable sector globally, B2C, B2B, social, government, etc, on some of the world’s biggest brands, and has earned a reputation for being one of the few Planners genuinely able to swim all the way upstream and down with equal skill.

Mark was the planner behind a huge number of award winning campaigns, and has himself won numerous Effectiveness and Strategy awards (IPA Effectiveness, Cannes Lions, Effies, APG, DMA and DBA), and has been a judge many times for the IPA, APG and Effies in the UK and abroad. He was a founding member of the IPA Value of Advertising Group and former member of the APG National Committee, where he had responsibility for industry training. He has also spoken on a wide range of planning issues around the world, published various articles and contributed to a number of marketing text books.

Mark now leads our Consultancy offering, having most recently directed strategic projects for Google, Facebook, Abbot Labs and Lufthansa.

Janet Markwick.

Janet Markwick works with leaders and their teams to build truly innovative, successful commercial solutions, utterly focused on what matters most... turning business strategic objectives into profitable growth. She has held senior financial, marketing, logistics and commercial roles at Coca-Cola and Sony, where she was Director of Marketing Communications Investment across EMEA, responsible for a $700m annual budget and leading a team of 74 marketeers and procurement specialists. Janet joined Grey London as CFO, becoming Chief Commercial Officer across Grey EMEA in 2012. Janet’s leadership was instrumental in driving 9 successive years of double-digit profitable growth at Grey.

Janet will help develop Implementation plans with you to embed margin growth business transformation programs across agencies. She will work with you to develop similar programs with your key clients to improve the way you and your clients work together. These programs will include how you capture, measure and report value internally and externally with clients. She will help you build a structured program to embed effectiveness into the way you work, day by day as an organization to establish long term commercially and creatively successful strategic partnerships.

Janet has a true generosity of spirit that nourishes talent. She drives a powerful agenda to broaden commercial understanding across agency business, by empowering people to play bigger roles and introducing new ways to measure ROMI. In doing this, Janet has driven and enabled both the creativity and commercial performance of agency and client business grow

In 2015 Janet was awarded an IPA Fellowship in recognition of her game-changing work and support for the advertising industry.

Chris Baker.

Chris has over 40 year’s experience working with brands and communications. With degrees in Physics and Economics, he started his career in market research at BMRB, before moving to Saatchi & Saatchi in 1981, becoming Deputy Head of Planning in 1988. He was a founder member of Bainsfair Sharkey Trott (BST.BDDP) in 1990, where he was Planning Director. Subsequent mergers in 1997 and 1998 took him to senior planning roles at GGT.BDDP, then TBWA as Director of Strategic Consultancy. His experience is broad, covering hundreds of brands across most sectors, consumer packaged goods, automotive, public sector, charities, and beyond. In recent years much of his work has involved the translation of traditional planning disciplines to brands in the digital world. Chris has been involved with the IPA Effectiveness Awards since their early days. He helped pioneer thinking on the ‘longer and broader’ effects of advertising, and has written, judged and mentored on hundreds of effectiveness awards papers. He judged the IPA Effectiveness Awards in 1990, 1992 and 1994 and, as twice Convenor of Judges, was editor of ‘Advertising Works’ 7 & 8. He has won several IPA Effectiveness Awards over the years, He maintains an ongoing involvement with the IPA Effectiveness Awards as a mentor for entrants. Chris is a Fellow of the IPA, was a Full Member of the Market Research Society for 35 years. He was one of the first inductees to the IPA Effectiveness Hall of Fame.

Ali Bucknall.

Ali has extensive experience working with and for advertising agencies, design and innovation agencies and marketing teams – both big and small, local and international. Her agency experience includes CDP, WCRS, D’Arcy, Leo Burnett and Elvis – the latter two as Executive Head of Planning, working across business sectors, with some of the world’s most famous brands including P&G (global responsibility for Always), Orange (development & launch of the brand), McDonald’s, Fiat and the UK Government (NHS and Police, Crime and Benefit fraud prevention) to name but a few.

Since leaving the world of advertising agencies, she’s helped a wide variety of businesses and sectors to hone and sharpen their marketing, targeting and communications for companies and brands such as Specsavers, Blinkbox, Nestle, The Workroom, Bacardi, President and a group of Independent schools.

She’s won several APG awards and has enabled TEP’s clients to win numerous effectiveness and Strategy awards. She personally has won several awards, including co-authoring a double IPA Gold in 2014. She has been an IPA Effectiveness Judge, both a first and second stage judge for the European Effectiveness Awards, and was the International Judge at the 2015 New Zealand Effies where she gave the keynote address.

Ali is an official IPA Effectiveness mentor, she has facilitated and run training courses on Strategy and Effectiveness for numerous TEP’s clients over the years including the IPA, APG, agency networks and coached individuals and companies in all major effectiveness and strategy awards. She is an accomplished speaker and a long-standing member of WACL

Warwick Cairns.

Over the course of more than 30 years as a brand and advertising strategist, Warwick has been a board director at a range of top London communications agencies, including Saatchi & Saatchi and Abbott Mead Vickers.BBDO Ltd. He was also Head of Strategy at brand consultancy Brandhouse and senior strategist at design company Lewis Moberly. With a flourishing ‘second career’ as a professional author, Warwick’s books have been published around the world by leading publishing houses including PanMacmillan, HarperCollins, BBC Audiobooks Baste Lubbe Frankfurt and St. Martin’s Griffin New York. Though specialising in nonfiction, he won the Historical Novel Society’s New Novel Award in 2018. Combining his writing and strategic skills, Warwick has won numerous APG, DBA, Marketing Society and IPA Effectiveness Awards, both in his own right and as a consultant. He teaches storytelling and behavioural economics to individuals and groups through The Effectiveness Partnership’s Strategic Storytelling, Science of Selling and Award Writing courses.

Ken Dixon.

Ken has over 20 years’ experience in brand development, brand architecture, communication and strategy. He has worked in agencies in London, Hong Kong and Edinburgh; ranging from boutique management consultancies such as Circus, creative ‘hot-shops’ St Luke’s and HHCL, to multi-nationals inc. Ogilvy and Leo Burnett. After a short spell at The Leith Agency in Edinburgh Ken co-founded Newhaven securing ABinBev as founding client. He subsequently led successful brand pitches for Iberdrola, HBOS and The Scottish Government which led to a host of awards for creativity and effectiveness and enduring client relationships. Most recently he has been strategy lead for Zero Waste Scotland's Digital engagement and brand campaigns. He has facilitated workshops on The Circular Economy, Design Effectiveness, Brand Purpose for both Public and Private sector organisations inc. ABInBev, The Essex Partnership, Natura, The Scottish Government and Iberdrola. Whilst working on NPD projects for Diageo his ability to switch between rational and emotional in a blink of an eye gave him the moniker 'the man with a liquid brain' His engaging but unflinching style has helped brands discover and collectively address their uncomfortable truths to optimise their strategic potential.

Kevan Ansell.

Kevan has worked in some of London’s top creative and design agencies including Publicis, Wunderman and Ogilvy and has experience in a vast variety of products and services for clients from The AA to Always, IBM, Land Rover, San Miguel, South West Trains, United Airlines, Novartis and Xerox in a variety of remits from concept development, corporate identity, digital strategy to creative direction. And, along the way been lucky enough to have picked up more than his fair share of Creative awards including DMA, D&AD, Cannes Lions, Campaign Direct, Money Marketing and Marketing Week. He has won awards in advertising, direct, digital and sales promotion. Kevan is addicted to problem solving and tirelessly pushes to create creative strategies that work. And never one to sit on his laurels, once he’s done that, Kevan looks for ways to make it work even better. Known in the industry for his creative insight and passion for ideas, he is a genuinely integrated Creative who is at home working across all channels and the customer experience journey. A strong believer in ‘accountable creativity’ and effectiveness as well as Creative awards, he has always understood that developing creative that helps solve a client’s commercial issue is what it’s all about. He even has a coveted IPA Effectiveness award in his collection..!

Giselle Okin.

Giselle spent more than 20 years as a brand and communications strategist across some of the best agencies in London from Y&R and WCRS to BBH, Chiat Day and HHCL. During that time, she picked up numerous effectiveness awards, including IPA Effectiveness Gold, Silver and Bronze as well as several Marketing Society Awards. She has advised and ghost written many more. More recently she founded Opinionated Thinking and works with both agencies and with clients directly, specialising in brand and communications strategy & development, qualitative research, facilitation and training. Since going it alone, she has worked with Boots, Weetabix, Sky, House of Fraser & Vodafone Enterprise, Wonderbly & Neilson Holidays amongst many others across both the consumer and B2B sectors. She still very much enjoys working with agencies as she doesn’t like to stray too far from the creative development process.

Tracey Follows.

Tracey Follows is a professional futurist and works with clients on long-term strategies for future growth. Her clients have included Telefonica, Google, Sky, Farfetch, Conde Nast and Virgin. She consults, writes and speaks on strategic foresight and futures, and appeared in a list of the top 50 female futurists around the world in Forbes.

She has spoken at UN HQ in New York, delivered her TedX at the UK Foreign & Commonwealth Office and closed at events such as Think With Google. She has appeared on BBC Business Matters, and has been a go-to futurist for many national press titles. She writes her own contributor column in Forbes.

She spent over two decades in marketing as a client including as International Advertising Manager at T-Mobile and Head of Consumer Marketing Communications at BT. She held senior strategic positions agency side including as Head of Planning at VCCP and Chief Strategy Office at JWT, and she held the position of Chair of APG Account Planning Group in the UK, 2013-2015.

She was an Adage 'Woman to Watch' 2017, awarded the Women in Marketing Award for Outstanding Contribution to Marketing 2016, and was Inaugural Creative Strategy Jury President at Cannes Lions 2019. In 2018, she was listed by Business Cloud as a Trailblazing Woman in Tech.

She is a member of the Association of Professional Futurists, World Futures Studies Federation and a Fellow of the RSA.

Jon Burkhart.

Jon is an award-winning keynote speaker and content strategist best known for co-authoring Newsjacking: The Urgent Genius of Real-time Advertising. As a workshop leader and MC at festivals like SxSW and Cannes Lions, he’s the playful agitator/curious questioner who entertains and inspires audiences with insights about creativity and innovation. His work has appeared in Rolling Stone, Fast Company and The Guardian. After his first book was published in 2013, Jon hit the road, leading content strategy workshops across the UK, USA, Canada and Europe for the last 7 years for brands like Google, Samsung, Uber, LinkedIn, eBay, Microsoft, BMW/Mini, Deloitte, Ernst & Young, Accenture, Channel 4, BBC, MTV, GSK and Sainsbury’s. There’s no one better placed to deliver a brand storytelling for social media workshop than Jon. His Urgent Genius blog was one of the first in the world to track how brands were telling stories on Twitter way back in 2009, pre-Instagram days. Jon’s workshops are up-to-the-minute relevant because he’s a trend lover. His love for what’s new and next in brand storytelling, social media and content marketing as well as disruptive innovation have helped him secure positions on the boards of top marketing and technology conferences globally. He was one of the very first to speak at South By Southwest and has continued to do so ever since. It’s where Twitter launched. Jon’s studied improv comedy and his quick thinking makes his workshops the farthest thing imaginable from the word ‘work’. He’s created a framework & series of unique interactive games to help brands be more clever & curious with their content. It’s all about asking 'firecracker' questions — ones that add tension & surprise.

Sara Jones.

Sara has over 15 years of econometrics experience behind her, helping clients demonstrate and prove the impact of marketing and communications. Her career includes working in DDB, BSKYB, Mediacom and Data2Decisions. People are at the heart of business success, whether it’s your internal employees or your customers. Sara’s career has focussed on how she can help organisations understand what levers they have to pull to impact their customers and their employees, and how their behaviour in turn impacts the business. As an award winning Econometrician Sara has worked client side, in the creative world and in media agencies. Her client base span a range of industries including E-Commerce, Retail and Telecoms, which includes IKEA, TUI, Wrigley, Coca Cola, Kraft and RB. Sara was an IPA Effectiveness judge in 2008 and again in 2020.

Dr Grace Kite.

With 20 years’ experience, Grace has worked on more than 100 market mix modelling projects across all the main advertising buying categories. In each of these categories, she has developed an economist’s view of market trends and the true nature of competition. Her approach is to strive at all times to produce research that’s easy to understand, trust and use. After earning a PhD in Economics, Grace began her career using analytics to evaluate marketing, taking on increasingly senior roles at Mindshare, Millward Brown, Holmes & Cook, Mediacom, PHD and OMD. In 2010 she founded Gracious Economics . She has partnered with TEP since its very start and worked with our consultancy team with both our agency and marketing clients. Grace’s PhD centered on economic progress in India, after which she worked for Save The Children. She’s proud to say that she continues to assist NGOs and government departments, using quantitative research to help make the case for poverty-alleviating interventions. Her work has led to ten IPA Effectiveness award winners plus a Cannes Grand Prix, and she is a technical judge for the 2020 IPA Effectiveness awards.

Joe Yasin.

Joe is an expert analytics consultant and has worked for major organisations in Europe and the US and has extensive experience in optimising marketing, price and tax structures to maximise profits.

He has been a main board director of top 20 advertising agencies. He was educated in Natural Science at Oxford and has qualifications in economics and statistics. He has been quantitative judge for the IPA Advertising awards 3 times, and been a visiting lecturer at the Judge Business School in Cambridge.

Joseph Sealey.

Joseph comes from an engineering background with a Master's in Mechanical Engineering from UCL. Whilst at University Joseph also found time to create and run two successful start ups before moving into Finance where he worked in the Debt Capital Markets Syndicate desk at the Bank of America before moving to a London based rates options trading firm. During his time in finance, Joseph has honed his knowledge and understanding of financial markets, numbers and data analysis. Joseph has worked with The Effectiveness Partnership for almost two years providing analytical and numerical skills and support on many TEP projects. His finance background means he is able to provide creative and innovative solutions to data analysis in order to translate huge amounts of data into something that is easily understandable and readable.

Claire Cohen.

Clare is a Chartered Business Psychologist with 20 years’ experience in psychological assessment and talent and leadership development with and for companies such as KPMG, Virgin Media, DaimlerChrysler, HBOS, Shell, M&S, and Orange.

She has an MSC in Psychometrics, and a postgrad in Personal and Business Coaching.

Clare helps to coach C-Suite for increased effectiveness and performance and supports them in areas such as resilience, presence, emotional intelligence, problem solving and creativity.

She has helped people to prepare and pass interview panels, and transition into new leadership roles. She also helps with team coaching to improve team effectiveness and engagement and candidate selection.

In a previous role she singlehandedly developed a talent-screener tool that was so successful it generated revenue in excess of £1m within one year.

Widely published and a regular panellist and speaker. Published presentations for the BPS Occupational Psychology Conference, the Test Users conferences, was a guest presenter at the ABP Conference and had an article published in People and Organisations at Work.

Fiona McAlpine.

25 years’ experience in theatre and communications as an actress, theatre director, radio producer, presentation and communications skills trainer. She believes that everyone is capable of improving their presentation skills through confidence building and theatre techniques.

She has extensive experience helping individuals improve their performance skills in companies such as Adam & Eve DBB, BBC, Bezier, Brothers & Sisters, Grey London, HSBC, JWT, Jack Morton, Joshua, Leo Burnett, May Gurney, Ogilvy & Mather, PepsiCo, Premier Foods, Sainsbury’s and WCRS.

Fiona’s strength lies in bringing out the performer in everyone, improving on each individual’s strengths and finding ways of eradicating or minimising habits. She can help even the most inarticulate and shy deliver more impressive presentations, speak more clearly, and increase their stature and self-confidence.

Award-winning work as a director, producer and actress. Fiona has directed and produced many dramas for BBC Radio 4.
As a Radio Drama producer she has directed many well-known actors including Mark Strong, David Tennant, Stephen Fry, Ashley Jensen, Jessica Raine and Stephen Mangan.
In 2004, she produced six short films for the UK Film Council Digital Shorts scheme – of which one, ‘Billy’s Day Out’ went on to win the Best British Short Film at the Edinburgh Film Festival, and is still shown at film festivals globally.

As an actress, Fiona has toured Nationally and Internationally, and appeared on television and film – most notably in ‘EastEnders’, ‘Shoestring’, ‘Tenko’ and ‘Blake Seven’.

Penny Kiernan.

Penny cut her teeth in the advertising and marketing world fresh out of journalism college back in the heady days of Margaret Thatcher‘s Britain in the late 1980’s. After ten years in print journalism, she left her position as Associate Editor of Marketing Week and took up a Senior Planner role with creative hot shop The Leagas Delaney Partnership. From there, she moved to Leo Burnett where she eventually became the agency’s first Head of Qualitative Research.

It was at Burnetts that she first encountered TEP’s Founders Gurdeep Puri and Janey Bullivant whom quickly became trusted colleagues.

Working in the field of qualitative research appealed to Penny’s enquiring mind. It was towards the end of her time at Burnetts that she took her first steps into the academic study of psychology. Initially starting with a Birkbeck University Diploma in Applied Psychology, she then undertook a conversion degree in psychology, then a Masters in Forensic Psychology before finally undertaking a five-year doctoral training programme in Counselling Psychology and Psychotherapy.

Returning to work with former work colleagues at The Effectiveness Partnership gives Penny the opportunity to combine her psychological insight with her knowledge of how to build successful brands, and develop powerful marketing and communications strategies to best leverage the power of those brands.

Visa.

“The workshops led by The Effectiveness Partnership was a key step in our efforts to become a data-driven marketing function that is about driving tangible outcomes.

What worked great is that the TEP team can both speak at a very high strategy level, delving into complex concepts and theories, but also bring things down to practical, actionable tools that the team could use right away. Our people walked away with a new, common terminology and a new way of looking at the value of our marketing campaigns...”

Adrian Farina, SVP Marketing (Europe).

Heineken.

“The Effectiveness Partnership helped to bring true alignment to our brand & comms strategies across global markets and across channel teams.

They provided high quality input in a very collaborative way that empowered our people, and helped to focus attention on a number of practical issues, such as global tracking needs. Their team is impressively expert and experienced, and their advice objective and constructive.”

Anuraag Trikha, Global Marketing Communications Director, Heineken.

Dentsu Aegis.

“The Effectiveness Partnership took a very complicated and challenging brief and steered us through a great process to a powerful solution.

Their team brought deep expertise and superb facilitation skills, to make the experience as enjoyable as it was insightful. They worked with us all the way from developing our thinking and hypotheses, right through to running a 10 country Quant survey analysing 162 brands. The results have been outstanding...”

Michael Chadwick, Head Of Planning (AsiaPac), Dentsu Aegis.

Lufthansa.

“Over the last few years TEP has worked with our global and local country marketing teams, helping them to introduce even greater strategic rigour into our planning processes, and shaping a more strategically driven approach to campaign evaluation.

The TEP team has challenged constructively where necessary, and been quick to support breakthroughs and energise our progresses. Always focused on positive collaboration, the expertise and experience they bring has added tremendous value to our thinking…”

Alexander Schlaubitz, Vice President Marketing, Lufthansa AG.

Grey.

The Effectiveness Partnership have helped us put a framework in place when it comes to evaluation right across Grey EMEA [Effectiveness In Action]. This focus on evaluating the results helped our planners take a more commercial approach right at the start of the comms process.

They have worked with us on British Heart Foundation, where we had very little data to work with and some really creative approaches to evaluation and benchmarking were required.

They also worked with us on GSK, where we’ve been exploring brands with decades of data across multiple countries...” Lucy Jameson, Chief Strategy Officer, Grey London.

Publicis Groupe.

“Over 5 days [Effectiveness In Action & Effectiveness Surgeries] the TEP team successfully infected the whole agency with the skills to be practitioners of effectiveness.

They upskilled our people’s ability to help our clients articulate their strategies and cascade that thinking to shape marketing, communications and ecosystems.

The impact of The Effectiveness Partnership was immediate in terms of how teams engaged clients, discussed businesses and mapped out plans for creativity in all its forms…”

Brent Nelsen, Chief Strategy Officer, Publicis Groupe NA.

Publicis Sapient.

Our brief: build a proprietary brand Index on the Value of Experience.

“The team at Effectiveness Partnership helped us deliver fresh thinking on how brand experience works. They brought a wealth of experience and a willingness to question our collective assumptions and preconceptions. They interrogated the available data to develop hypotheses. They created simple models which were validated in Quantitative research. They are collaborative and open but always willing to challenge. The final output was an outstanding thought leadership piece with actionable recommendations for brands on the Value of Experience…”

Neil Dawson, EMEA Chief Strategy Officer, Publicis Sapient.

Ogilvy.

“The Effectiveness Partnership helped us reignite the effectiveness culture in Ogilvy Chicago by leading [Effectiveness In Action] workshops that put commercial impact right at the heart of marketing communications development.

The workshops made the complex issue of effectiveness simple, concrete and even fun and gave us a common language across the agency for discussing the commercial impact of our creativity…”

Antonis Kocheilas, MD & Head of Planning, Ogilvy Chicago.

Sharon

Sharon has over 25 years of experience in marketing and a career that has seen the industry from every angle. She started her career as a marketer at P&G but eventually the lure of advertising, with its capacity to transform creativity into business results, was too much to resist and she joined the planning team at Leo Burnett. Over the years she built a wealth of strategic experience, also working at MCBD; as well as integrated agencies Elvis and Saatchi & Saatchi X; and branding agencies Lewis Moberly and Identica. Ultimately, it was a fascination with how people think and make decisions that led to another sideways shift when she joined insight and innovation agency C Space.

More recently Sharon founded her own insight and strategy consultancy, Unpicked, where she works directly with clients and specialises in qualitative research, brand and marketing strategy, co-creation, and workshop facilitation.

Sharon has won multiple effectiveness awards including APG, Effie and DBA awards and has worked with a myriad of brands such as Heinz, McDonald’s, Kellogg’s, P&O Cruises, The Body Shop, Nestle, and Philips, Coty, Three, innocent and H&M.

She also cares deeply about helping individuals become more effective and has a professional coaching qualification from the AOEC. She coaches individuals and has designed and run workshops to help line managers build their own coaching skills to create more motivated and effective teams.

We are the world’s marketing effectiveness company.

Effective thinking.

What modern marketers can learn from stone-age hunter gatherers.

Effective thinking.

The effectiveness, and limitations, of celebrity endorsement in advertising.

Effective thinking.

89% of brand marketers find relating creativity to commercial returns challenging, this and more in our new whitepaper in collaboration with LIONS and WARC.

Culture.

Who we are.

Our philosophy.

Our services.

Your global marketing effectiveness partner.

How we help.

Choose a service

Where we help.

Culture & Capability.

Insight & Strategy.

Activation.

Evaluation.

Our people.

Gurdeep Puri

Janey Bullivant

Mark Stockdale

Janet Markwick

Chris Baker

Ali Bucknall

Warwick Cairns

Ken Dixon

Kevan Ansell

Giselle Okin

Tracey Follows

Jon Burkhart

Sara Jones

Dr Grace Kite

Joe Yasin

Joseph Sealey

Claire Cohen

Rachele Ellis

Fiona McAlpine

Penny Kiernan

Some of our clients.

Gurdeep Puri.

Janey Bullivant.

Mark Stockdale.

Janet Markwick.

Chris Baker.

Ali Bucknall.

Warwick Cairns.

Ken Dixon.

Kevan Ansell.

Giselle Okin.

Tracey Follows.

Jon Burkhart.

Sara Jones.

Dr Grace Kite.

Joe Yasin.

Joseph Sealey.

Claire Cohen.

Rachele Ellis.

Fiona McAlpine.

Penny Kiernan.

Visa.

Heineken.

Dentsu Aegis.

Lufthansa.

Grey.

Publicis Groupe.

Publicis Sapient.

Ogilvy.

Sharon