Welcome to The Effectiveness Partnership.
We are the world’s marketing effectiveness company.
Culture.
Who we are.
We’re an industry-leading team of talents drawn from two worlds: The creative world of ideas, inspiration and possibility, and the logical world of analysis, data and reality.
Together, we’ve built a unique fusion of imagination and rigour, to help brand owners and their agencies become more effective.
Our philosophy

Our philosophy.
Effective creativity is one of the world’s most powerful generators of business value. But ineffective creativity is a liability businesses cannot afford. Founded on this truth, we’ve developed skills and methods to help clients harness creativity to value generation. We’ve done this by bringing together industry-leading experts from management, consulting, marketing, creative agencies and academia.
Our services.
Helping brand owners and their agencies maximise the value of their brand building activities through a comprehensive suite of services tailored to individual business needs.
Your global marketing effectiveness partner.
Your business is unique. We work with you to understand your commercial, cultural and marketing needs, to assemble the most effective package of services for you.
How we help.
Choose a service
We equip your people to build and sustain your success. In our upskilling programs we share the tips and techniques of decades of high-level success in the business of valuable creativity. From mastery of complex data to the writing secrets of professional authors, we can unlock and enhance the abilities of your people.
Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions
Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions
Knowledge is power. We’ll help you attain it and use it well.Success follows those who know more than their rivals, and to those who understand more deeply what that knowledge means and what to do with it. We are international experts in the analysis and interpretation of data, and quantitative & qualitative research. Our skills are at your service.
Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions
Facts and data matter. But to change minds and win support they need to add up to a powerful and persuasive story. We’re experts in professional storytelling and persuasion techniques. It’s made us the world’s leading awards and business case advisory service. We’re here to share our knowledge with you.
Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions
Where we help.
Culture & Capability. Insight & Strategy. Activation. Evaluation.
Culture & Capability.
Insight & Strategy.
Activation.
Evaluation.
Our people.
The smartest people, focussed on effectiveness.

Gurdeep Puri

Janey Bullivant

Mark Stockdale
Strategic Partner

Janet Markwick
Chairman

Chris Baker
Strategist

Ali Bucknall
Strategist

Warwick Cairns
Strategist

Ken Dixon
Consultant

Kevan Ansell
DIRECTOR OF CREATIVE INNOVATION

Rebecca Moody
STRATEGIST

Tracey Follows
FUTURIST

Jon Burkhart
STRATEGIST

Sara Jones
ECONOMETRICIAN

Dr Grace Kite
ECONOMETRICIAN

Joe Yasin
Consultant

Joseph Sealey
ANALYST

Claire Cohen
BEHAVIORAL PSYCHOLOGIST

Rachele Ellis
ADMINSTRATOR

Fiona McAlpine
PERFORMANCE COACH
Some of our clients.
The smartest businesses, building value through effectiveness.