Welcome to The Effectiveness Partnership.

We are the world’s marketing effectiveness company.

Why TEP?

Effective thinking.

Boycotts, Banners
and Balance-Sheets

The Effectiveness of Brand Activism.

Effective thinking.

Effective thinking.

Thriving in tough times.

Download the report.

Effective thinking.

How to build brands that win.

Read the full article.

Effective thinking.

How experience works.

Measuring the value of CX.

Culture.

Who we are.

We’re an industry-leading team of talents drawn from two worlds: The creative world of ideas, inspiration and possibility, and the logical world of analysis, data and reality.

Together, we’ve built a unique fusion of imagination and rigour, to help brand owners and their agencies become more effective.

Our philosophy

Our philosophy.

Effective creativity is one of the world’s most powerful generators of business value. But ineffective creativity is a liability businesses cannot afford. Founded on this truth, we’ve developed skills and methods to help clients harness creativity to value generation. We’ve done this by bringing together industry-leading experts from management, consulting, marketing, creative agencies and academia.

Our services.

Helping brand owners and their agencies maximise the value of their brand building activities through a comprehensive suite of services tailored to individual business needs.
Our capabilities.

Your global marketing effectiveness partner.

Your business is unique. We work with you to understand your commercial, cultural and marketing needs, to assemble the most effective package of services for you.

How we help.

Choose a service

We equip your people to build and sustain your success. In our upskilling programs we share the tips and techniques of decades of high-level success in the business of valuable creativity. From mastery of complex data to the writing secrets of professional authors, we can unlock and enhance the abilities of your people.

Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions

We build our services around your business. With a comprehensive suite of consultancy tools and services, we are able to tailor the perfect fit of approach and expertise to meet your specific needs, to help you maximise your effectiveness by identifying and unlocking sources of value.

Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions

Knowledge is power. We’ll help you attain it and use it well.Success follows those who know more than their rivals, and to those who understand more deeply what that knowledge means and what to do with it. We are international experts in the analysis and interpretation of data, and quantitative & qualitative research. Our skills are at your service.

Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions

Facts and data matter. But to change minds and win support they need to add up to a powerful and persuasive story. We’re experts in professional storytelling and persuasion techniques. It’s made us the world’s leading awards and business case advisory service. We’re here to share our knowledge with you.

Effectiveness in Action Bundle Strategy in Action Bundle Storytelling in Action Bundle Capabilities in Action Bundle Quant Research Concept Generation Awards Module Attribution Modelling Business Cases 360° Brand Audit Narrative Technique KPI Mapping Up- to Downstream Strategy ROMI Analysis Strategic Flow-Of-Effects Marketing Analysis Facilitated Workshops Circular Economy Module Brand Tracking Proprietary Metrics Storytelling in Social Module Change Management Module Brand Clinics & Surgeries Storytelling in Content Module Effectiveness Transformation Selling Module Change Management Mentoring Innovations Strategy Payback Analysis Data Analysis Behavioural Economics Behavioural Economics Module Campaign Evaluation Innovations Module Creative Briefing Module Teamwork Module Strategic Mapping Ideation Brand Strategy Brand Experience Module Stories In & With Data Module Marketing Strategy Econometric Modelling Qual Research (On & Offline) Capabilities Planning Circular Economy Planning Bespoke Consulting Creative Strategy Brand Health Check Capabilities Audit Awards Submissions

Where we help.

Culture & Capability.   Insight & Strategy.  Activation.   Evaluation.

Culture & Capability.

Insight & Strategy.

Activation.

Evaluation.

Our people.

The smartest people, focussed on effectiveness.
Gurdeep Puri

Gurdeep Puri

Founding Partner
Janey Bullivant

Janey Bullivant

Founding Partner
Janey Bullivant

Mark Stockdale

Strategic Partner
Janet Marwick

Janet Markwick

Chairman
Chris Baker

Chris Baker

Strategist
Ali Bucknall

Ali Bucknall

Strategist
Warwick Cairns

Warwick Cairns

Strategist
Ken Dixon

Ken Dixon

Consultant
Kevan Ansell

Kevan Ansell

DIRECTOR OF CREATIVE INNOVATION
Rebecca Moody

Rebecca Moody

STRATEGIST
Tracey Follows

Tracey Follows

FUTURIST
Jon Burkhart


Jon Burkhart

STRATEGIST
Sara Donoghugh

Sara Jones

ECONOMETRICIAN
Dr Grace Kite


Dr Grace Kite

ECONOMETRICIAN
Joseph Sealey


Joe Yasin

Consultant
Joseph Sealey


Joseph Sealey

ANALYST
Claire Cohen

Claire Cohen

BEHAVIORAL PSYCHOLOGIST
Rachele Ellis


Rachele Ellis

ADMINSTRATOR
Fiona McAlpine


Fiona McAlpine

PERFORMANCE COACH

Some of our clients.

The smartest businesses, building value through effectiveness.
Google
Clients visa
Clients Facebook
Clients Heineken
Clients Cabinet Office
Clients British Heart Foundation
Client Dentus Aegis Network
Clients Downing Street
Clients Lufthansa
Clients Economist
Clients Abbott
Clients BBH
Client Grey
Clients MSQ
Clients Publicis
Clients McCann
Clients Publicis Sapient
Clients Ogilvy