Eat my shorts

Eat my shorts

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. The extraordinary rise of short-form video and what it means for advertising – and human nature. Seven...
Welcome to a Future

Welcome to a Future

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. Welcome to a future hand-built by robots.   Tech giants are pouring huge sums into Artificial...
Planning your most effective year

Planning your most effective year

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. Planning your most effective year.   January can be a challenging month – what with all the focus on New Year’s resolutions, shifting the Christmas cheese...
Crossing the Chasm

Crossing the Chasm

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Image: EACA Effie Awards Europe Grand Prix winner ‘Meet Frank’ for Kellogg’s EMEA from Grey London Back home. New definitions of creativity driving...
Why this? Why now?

Why this? Why now?

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Credit: Photo by Victor Virgile/Gamma-Rapho/Gamma-Rapho/Getty Images.  Back home. Why this? Why now?  What is the...