Inglorious bastards of the boardroom

Inglorious bastards of the boardroom

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. The Inglorious B****rds of the Boardroom: measuring the alignment across CEO’s, CFO’s and CMOs Pioneering new research into levels of alignment between CEO’s,...
Bandwagons

Bandwagons

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. Why it pays to mind the gap. How to jump on a bandwagon. And how not to. Bandwagons have a bad name, but...
You spin me right round. Again.

You spin me right round. Again.

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. But this time the turntable is equipped with Bluetooth speakers. It’s like déjà vu all over again, as...
End of Work

End of Work

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. The end of work. Or the end of retirement? “We are seeing the most disruptive force in history here....
Sneakerheads

Sneakerheads

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. Sneakerheads, sneakerbots, and what makes for effective marketing in a world in transformation. It’s said...