Future Fit Index

Future Fit Index

Future Fit Index The Future Laboratory has identified six key behaviours that make a business ‘fit for the future’. Working with The Effectiveness Partnership we quantified these and used them to create the Future Fit Index, a ranking of the most popular brands in the...
The rise of planning

The rise of planning

The Rise of Planning Planning’s day in the sun has come, as clients and agencies increasingly seek measurably effective campaigns that affect business outcomes, Debbie Klein and Gurdeep Puri write in this article for Campaign appearing 15 October 2015. Has...
Divided we fall

Divided we fall

Divided we fall In the second of a series for Campaign magazine exploring creative effectiveness, Gurdeep Puri says that, through collaboration and co-operation, the industry must more closely examine how creativity affects clients’ commercial objectives. First...