Advisory Scheme | Cannes Lions 2015

Advisory Scheme | Cannes Lions 2015

Advisory Scheme | Cannes Lions 2015 This year Lions Festivals, in association with The Effectiveness Partnership, has created an Effectiveness Advisory Scheme to help prospective authors with the development of their Creative Effectiveness Lions submissions. This...
IPA takes Effectiveness insight down under

IPA takes Effectiveness insight down under

IPA takes Effectiveness insight down under Over 60 people have signed up to the IPA’s seminar ‘Insights from the acclaimed IPA Effectiveness Awards’ run by Gurdeep Puri, co-founder of The Effectiveness Partnership, former judge, multi effectiveness award winner and...
Effies show how adland is adapting to straitened times

Effies show how adland is adapting to straitened times

Effies show how adland is adapting to straitened times First published in Campaign Magazine in September 2011 Gurdeep Puri argues the Euro Effies is now a serious commercially focused effectiveness event. When the Eyjafjallajokull volcano erupted in April 2010,...