Welcome to The Effectiveness Partnership.
We are the world’s marketing effectiveness company.
We all know that advertising works, but now you need to prove it. Tis the season for polishing your data, crafting your story, corralling your client, and proving that your stellar strategy, intuitive insight, and creative executions paid off. And proving that your work did work can be a powerful exercise – it can help unlock further investment, secure agency-client relationships, attract talent and further business.
Here’s a reminder of some deadlines and some excellent resources for you to keep your eyes on the prize.
1. The Drum Marketing Awards 2022 Deadline 24 March
2. WARC Awards for Effectiveness 2022. Deadline 1 April
3. Cannes Creative Strategy Lions 2022 Deadline 10 March 2021. Final deadline: 14 April 2022.
4. Cannes Lions Creative Effectiveness 2022. Deadline 10 March 2021. Final deadline: 14 April 2022
5. IPA Effectiveness Awards 2022. Deadline 21 April 2022.
6. Effies UK 2022. Deadline 18 March. Final deadline 6 May.
7. Effies Awards Europe 2022. Deadline 29 July. Final deadline 12 September.
8. For all the dates of the local Effies competitions around the world see here
– For an excellent case study and information on pulling a not for profit case study together go here.
– For specific help in translating your WARC award into an IPA check out this Winning Twice workshop
– For general advice on how to write a winning case study regardless of the scheme check this out
If you need help getting your paper over the line our The Effectiveness Partnership Consultants have experience in authoring, crafting and mentoring 100s maybe even 1000s of successful advertising and marketing effectiveness case papers.
Over the years we have been judges on IPAs, APGs, Effies, Cannes and more. We are also hold titles as Cannes Lions Creative Effectiveness Master, IPA Effectiveness Awards mentors, Euro Effies Advisor and more.