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Heading off to Cannes Lions Festival of Creativity in 2025? Here’s The Effectiveness Partnerships Power Picks from the Programme – ensuring you can have an Effective and Entertaining Festival.
If you are heading off to Cannes, or you are catching up through the Lions Festival Digital Pass from the comfort of the sofa or agency – and you are Festival fatigued by just looking at the programme, then The Effectiveness Partnership has your back. Our Power Picks from the Programme will ensure you can have an Effective and Entertaining Festival.
Check out the following:
1. CMO’s In the Spotlight
What does it takes to be a CMO in 2025? And how do Global Chief Marketing Officers measure and communicate the value of marketing within their businesses?
The first one on Monday is not to be missed Claudine Cheever
VP, Global Brand and Marketing, Amazon; Gülen Bengi, Lead Chief Marketing Officer, Mars; Gail Horwood, Chief Marketing and Customer Experience Officer,
Novartis Novartis moderated by Jim Stengel
Monday 16 June, 10.30—11.15
Series continues daily
2. Neurodivergent Minds: They Don’t Need Advertising – Advertising Needs Them.
Fifty-three per cent of Gen Z identify as neurodivergent. How can brands evolve to co-create with the most original minds of tomorrow?
With Lola Young, Global Recording Artist, Island Records; Yannick Bolloré, CEO and Chairman, Havas; Michael Barbaro, Host, The Daily, The New York Times; Renee Connolly, Chief Belonging and Inclusion Officer and SVP, Life Science Communications and Branding
Merck KGaA, Darmstadt, Germany; Donna Murphy, Global CEO, Havas Creative and Health Networks
Monday 16 June,14:45—15:15
2. The Eye-Watering Cost of Dull Media
What’s the real cost of dull in media – of serving ads in places where people scroll, skip or tune out too quickly?
Adam Morgan, Founder and Author, eatbigfish and Karen Nelson-Field, Founder, Amplified Intelligence
Monday 16 June,17:00—17:30
3. A Reckoning for Purpose: Reinforce or Reinvent?
Unpack new findings from Edelman’s 2025 Brand Trust research. Exploring how purpose is shifting under pressure, what strategies are breaking through and where the biggest risks and opportunities lie.
With Richard Edelman, Chief Executive Officer, Edelman; Nikki Haley, Former Governor and Former Ambassador to the UN; Dan Schulman, Board Chair, JUST Capital; and Mishal Husain, Editor-at-large, Bloomberg Weekend
Tuesday 17 June,13:45—14:15
4. Born This (Brand-Building) Way
How to successfully make the 21st-century case for early brand building – with the IPA and Tracksuit.
With Sara Tate, European Partner, Transformation Practice, TwentyFirstCenturyBrand; Peter Semple, Interim CEO, Depop; Connor Archbold, Co-Founder and Co-CEO, Tracksuit; Karen Martin, CEO, BBH
5. Joy Is Rebellion: Hello Sunshine and Gen Z Rewrite the Narrative
75% of women 13-18 don’t feel represented in media. Still, they’re finding agency to live boldly.
With Reese Witherspoon, Founder, Hello Sunshine; and Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty
Wednesday 18 June,12:45—13:15
6. The Late-Night Hustle: From Comedic Gold to a Business Empire
What’s not to love in this session?
With Jimmy Fallon, Host of The Tonight Show and Chief Creative Officer, On Brand with Jimmy Fallon, NBCUniversal; and a Real Housewife of Beverly Hills (aka the World’s Most Influential CMO and Chief Marketing Officer of On Brand with Jimmy Fallon, Bozoma Saint John; and Savannah Guthrie Co-Anchor of TODAY and NBC News Chief Legal Correspondent, NBCUniversal.
Wednesday 18 June,13:45—14:15
7. ‘A Close Second’ – A Live Pitch with Rob Mayhew
Watch as Mayhew recreates the pitch room experience in all its glory – from awkward introductions and inflated credentials to dubious strategy and increasingly desperate creative concepts.
Wednesday 18 June,16:00—16:30
8. The Winning Formula: Lessons from the 2024 F1 World Champions
How can businesses and brands nurture a winning mindset and a high-performance culture?
With McLaren Racing CEO Zak Brown; Formula 1 driver Oscar Piastri; and McLaren Racing CMO Lou McEwen.
Thursday 19 June,11:00—11:30
9. How Do We Move Fast and Build Brands?
How can marketers win the race for growth – without compromising on brand building and enduring cultural equity?
With Rica Facundo, Managing Editor, APAC, WARC; Andreas Krasser, CEO, DDB Hong Kong; Jiunn Shih, Chief Marketing, Innovation and Sustainability Officer, Zespri; and Dione Song, CEO, Love, Bonito
Thursday 19 June,11:45—12:30
10. Effectiveness Decoded: How Today’s Most Successful Brands Win
What makes some brands grow faster and perform better than the rest? A session exploring Effie Gold and Grand Prix winners to uncover what’s working now.
With Jae Goodman, Founder and CEO,
Superconnector Studios; Soyoung Kang, Chief Marketing and Innovation Officer,
eos; and Magno Herran, Vice President of Global Brand and Partnership Marketing, Netflix
Thursday 19 June,13:15—13:45
11. Future Gazers: Trustnomics, Creative Cultural Progress, Hardwired to Escape
What are some actionable insights into the future you could begin planning for now?
With Vida Cornelious, SVP, Creative and Strategy, New York Times Advertising; Rei Inamoto, Founding Partner, I&CO; Laura Simpson, Chief Intelligence Officer, McCann Worldgroup; and Moderator, Jenni Middleton, Editor-in-chief, LIONS
Friday 20 June,13:00—13:45
12. Going from Agency Flash in the Pan to Eternal Flame
What does it take to start a thriving successful agency today? And what does it take to keep one for 40 years?
With Jeff Goodby, Co-Founder and Co-Chairman, Goodby Silverstein & Partners; and Greg Hahn, Co-Founder and Chief Creative Officer, Mischief @ No Fixed Address
Friday 20 June,12:15—12:45
Don’t forget though most of the business is done outside the Palais and to be truly effective you need to seize the opportunity to talk to people who have gathered there from all over the world; you need to jump in the ocean, clear your head and wash those Rose remnants away; and you need to check out the work – visit the exhibition and attend the awards shows (or at least the Thursday’s one for Creative Effectiveness and others). Oh and frankly mini golf, paddleboarding and the parties might be fun and effective too.