Welcome to The Effectiveness Partnership.

We are the world’s marketing effectiveness company.

Gurdeep Puri, Founding Partner, The Effectiveness Partnership

The 2023 Cannes Lions International Festival of Creativity kicks off again shortly and we are excited and not just for the rosé. The programme can be overwhelming so here our top tips on how to have an Effective and entertaining Cannes. 

1. CMO’s in the Spotlight with PepsiCo, Fernando Machado and Eli Lilly and Company – Monday 10:45 – 11:30

2. Louis Theroux: The Power of an Authentic Voice, Monday 19, 17:00 – 17:30

3. WARC Talks Podcast Monday 19, 17.00 featuring Gurdeep Puri and the newly announced results of our Cannes Lions International Festival of Creativity, WARC and The Effectiveness Partnership Marketing Challenges Survey

4. IPA (Institute of Practitioners in Advertising) 3rd Age of Effectiveness with Les Binet, Dr Grace Kite and Tom Roach Tuesday 20, 10:30 – 11:15

5. Creative Impact Unpacked: Building a Culture of Creative Effectiveness McDonald’s and Wieden + Kennedy Wednesday 21, 10:30 – 11:15

6. The Triple Opportunity of Attention with Orlando Wood, Rob Brittain and Karen Nelson-Field PhD Wednesday 21, 15:30 – 16:15

7. Connecting Creativity to Commercial Growth with Gurdeep Puri (open to those with a Creative Brand Marketers pass) Wednesday 21, 15.00 – 16.00

8. Save the World, Grow your Business – How to do Both with Gurdeep Puri, Thursday 22, 14:30 – 15:00

9. Strategy Is Constipated, Imagination Is The Laxative AMV BBDO,  Colenso BBDO and Uncommon Creative Studio, Thursday 22, 15:30 – 16:15 

10. Awards Shows throughout but especially Thursday 22, 19:00 – 21:00 for the winners announcements on the LIONS we advised on both Creative Effectiveness and Creative Strategy.

What are you looking forward to?

Stay tuned here for more the release of our LIONS, WARC, The Effectiveness Partnership Marketing Challenges Survey 2023 on Monday 19