Advertising to the over 55s

Advertising to the over 55s

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist,The Effectiveness Partnership Back home. Hope I buy before I get old. How, and why, to advertise more effectively to the over-55s When was the last...
Time for Change

Time for Change

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist,The Effectiveness Partnership   In 1965, Keum Ja Kim a vocal soloist in New York used the Picturephone to audition for Robert Merrill, a star...
Winning Twice

Winning Twice

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Chris Baker, Strategist, The Effectiveness Partnership Back home. Winning Twice Why win once when you can win twice? One skeleton of a paper, two schemes, multiple rewards....
Awards 2022

Awards 2022

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. Awards 2022 We all know that advertising works, but now you need to prove it. Tis the season for polishing your data, crafting your story, corralling your client,...
New Normal

New Normal

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Photo credit: C.Pizac/Associated Press Back home. Why No Normal could be the best kind of New Normal for effective post-COVID businesses. As the post-pandemic world...