Bandwagons

Bandwagons

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. Why it pays to mind the gap. How to jump on a bandwagon. And how not to. Bandwagons have a bad name, but...
You spin me right round. Again.

You spin me right round. Again.

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. But this time the turntable is equipped with Bluetooth speakers. It’s like déjà vu all over again, as...
Blockchain

Blockchain

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Credit: Andrew Russeth from New York, New York, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>,...
Advertising to the over 55s

Advertising to the over 55s

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist,The Effectiveness Partnership Back home. Hope I buy before I get old. How, and why, to advertise more effectively to the over-55s When was the last...
Time for Change

Time for Change

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist,The Effectiveness Partnership   In 1965, Keum Ja Kim a vocal soloist in New York used the Picturephone to audition for Robert Merrill, a star...
Winning Twice

Winning Twice

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Chris Baker, Strategist, The Effectiveness Partnership Back home. Winning Twice Why win once when you can win twice? One skeleton of a paper, two schemes, multiple rewards....