Alignment in the boardroom

Alignment in the boardroom

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. Study Reveals 36% of CEO’s and CMO’s are very unaligned on the role of marketing Groundbreaking new research on the alignment levels between CEOs, CFOs, and CMOs...
Memes

Memes

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. What memes, and Richard Dawkins’ theory of memetics, tell us about how to build an effective brand I want...
Inglorious bastards of the boardroom

Inglorious bastards of the boardroom

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. The Inglorious B****rds of the Boardroom: measuring the alignment across CEO’s, CFO’s and CMOs Pioneering new research into levels of alignment between CEO’s,...
End of Work

End of Work

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. The end of work. Or the end of retirement? “We are seeing the most disruptive force in history here....
Sneakerheads

Sneakerheads

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. Sneakerheads, sneakerbots, and what makes for effective marketing in a world in transformation. It’s said...
Social Media Cage Fight

Social Media Cage Fight

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. As Zuckerberg and Musk go head-to-head, what does it take to beat a reigning champion – or to remain one?...