by Kathryn | Jul 26, 2023 | News
Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. As Zuckerberg and Musk go head-to-head, what does it take to beat a reigning champion – or to remain one?... 
by Kathryn | Jul 14, 2023 | News
Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Credit: Double Life (1999) from TBWA/London for Sony PlayStation Back home. “The phrase ‘may you live in interesting times’ is the lowest in a trilogy of Chinese curses that... 
by Kathryn | Jun 19, 2023 | News
Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Gurdeep Puri, Founding Partner, The Effectiveness Partnership Back home. 75% of marketers find it always or frequently challenging to tie creativity to commercial return... 
by Kathryn | Jun 16, 2023 | News
Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Gurdeep Puri, Founding Partner, The Effectiveness Partnership Back home. The 2023 Cannes Lions International Festival of Creativity kicks off again shortly and we are excited... 
by Kathryn | May 15, 2023 | News
Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. LIONS recently published a study into the State of Creativity, whilst Warc and Kantar also recently published a new Creative Quality study. The Effectiveness... 
by Kathryn | May 12, 2023 | News
Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. What are your biggest marketing challenges? Developing growth marketing plans, and then evaluating them is not without its challenges. To understand these...