Creative Effectiveness Whitepaper

Creative Effectiveness Whitepaper

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. The State of Creative Effectiveness 89% of brand marketers find relating creativity to commercial returns challenging This was just one of the findings from the...
Global Survey into Marketing Effectiveness

Global Survey into Marketing Effectiveness

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. The Global State of Marketing Effectiveness Cannes Lions, WARC and The Effectiveness Partnership come together to examine just what is the Global State of...
Advertising to the over 55s

Advertising to the over 55s

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist,The Effectiveness Partnership Back home. Hope I buy before I get old. How, and why, to advertise more effectively to the over-55s When was the last...
Time for Change

Time for Change

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist,The Effectiveness Partnership   In 1965, Keum Ja Kim a vocal soloist in New York used the Picturephone to audition for Robert Merrill, a star...
Winning Twice

Winning Twice

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Chris Baker, Strategist, The Effectiveness Partnership Back home. Winning Twice Why win once when you can win twice? One skeleton of a paper, two schemes, multiple rewards....
Awards 2022

Awards 2022

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. Awards 2022 We all know that advertising works, but now you need to prove it. Tis the season for polishing your data, crafting your story, corralling your client,...