End of Work

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. The end of work. Or the end of retirement? “We are seeing the most disruptive force in history here....
Sneakerheads

Sneakerheads

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. Sneakerheads, sneakerbots, and what makes for effective marketing in a world in transformation. It’s said...
Social Media Cage Fight

Social Media Cage Fight

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist, The Effectiveness Partnership Back home. As Zuckerberg and Musk go head-to-head, what does it take to beat a reigning champion – or to remain one?...
Challenging Times

Challenging Times

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Credit: Double Life (1999) from TBWA/London for Sony PlayStation  Back home. “The phrase ‘may you live in interesting times’ is the lowest in a trilogy of Chinese curses that...
2023 Marketing Challenges Whitepaper

2023 Marketing Challenges Whitepaper

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Gurdeep Puri, Founding Partner, The Effectiveness Partnership Back home. 75% of marketers find it always or frequently challenging to tie creativity to commercial return...
Cannes Lions 2023

Cannes Lions 2023

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Gurdeep Puri, Founding Partner, The Effectiveness Partnership Back home. The 2023 Cannes Lions International Festival of Creativity kicks off again shortly and we are excited...