Creative Effectiveness Whitepaper

Creative Effectiveness Whitepaper

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. The State of Creative Effectiveness 89% of brand marketers find relating creativity to commercial returns challenging This was just one of the findings from the...
Global Survey into Marketing Effectiveness

Global Survey into Marketing Effectiveness

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. The Global State of Marketing Effectiveness Cannes Lions, WARC and The Effectiveness Partnership come together to examine just what is the Global State of...
Awards 2022

Awards 2022

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Back home. Awards 2022 We all know that advertising works, but now you need to prove it. Tis the season for polishing your data, crafting your story, corralling your client,...
A fare-share for not-for-profit

A fare-share for not-for-profit

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Photograph: Mark Waugh/AP Back home. Getting a Fare Share of Awards in the Not-for-Profit sector Not-for-Profit advertising is generally underrepresented in the Awards...
Your fifteen minutes of fame

Your fifteen minutes of fame

Welcome to The Effectiveness Partnership. We are the world’s marketing effectiveness company. Warwick Cairns, Strategist,The Effectiveness Partnership       Back home. Your fifteen minutes of fame In 1968, a programme printed for a Swedish exhibition of...