Giselle Okin

Giselle Okin. Giselle spent more than 20 years as a brand and communications strategist across some of the best agencies in London from Y&R and WCRS to BBH, Chiat Day and HHCL. During that time, she picked up numerous effectiveness awards, including IPA...

Penny Kiernan

Penny Kiernan. Penny cut her teeth in the advertising and marketing world fresh out of journalism college back in the heady days of Margaret Thatcher‘s Britain in the late 1980’s. After ten years in print journalism, she left her position as Associate Editor of...

Joe Yasin

Joe Yasin. Joe is an expert analytics consultant and has worked for major organisations in Europe and the US and has extensive experience in optimising marketing, price and tax structures to maximise profits. He has been a main board director of top 20 advertising...

Ogilvy

Ogilvy. “The Effectiveness Partnership helped us reignite the effectiveness culture in Ogilvy Chicago by leading [Effectiveness In Action] workshops that put commercial impact right at the heart of marketing communications development.  The workshops made the complex...

Publicis Sapient.

Publicis Sapient. Our brief: build a proprietary brand Index on the Value of Experience. “The team at Effectiveness Partnership helped us deliver fresh thinking on how brand experience works. They brought a wealth of experience and a willingness to question our...