Ali has extensive experience working with and for advertising agencies, design and innovation agencies and marketing teams – both big and small, local and international. Her agency experience includes CDP, WCRS, D’Arcy, Leo Burnett and Elvis – the latter two as Executive Head of Planning, working across business sectors, with some of the world’s most famous brands including P&G (global responsibility for Always), Orange (development & launch of the brand), McDonald’s, Fiat and the UK Government (NHS and Police, Crime and Benefit fraud prevention) to name but a few.
Since leaving the world of advertising agencies, she’s helped a wide variety of businesses and sectors to hone and sharpen their marketing, targeting and communications for companies and brands such as Specsavers, Blinkbox, Nestle, The Workroom, Bacardi, President and a group of Independent schools.
She’s won several APG awards and has enabled TEP’s clients to win numerous effectiveness and Strategy awards. She personally has won several awards, including co-authoring a double IPA Gold in 2014. She has been an IPA Effectiveness Judge, both a first and second stage judge for the European Effectiveness Awards, and was the International Judge at the 2015 New Zealand Effies where she gave the keynote address.
Ali is an official IPA Effectiveness mentor, she has facilitated and run training courses on Strategy and Effectiveness for numerous TEP’s clients over the years including the IPA, APG, agency networks and coached individuals and companies in all major effectiveness and strategy awards. She is an accomplished speaker and a long-standing member of WACL