Dr Grace Kite.
After earning a PhD in Economics, Grace began her career using analytics to evaluate marketing, taking on increasingly senior roles at Mindshare, Millward Brown, Holmes & Cook, Mediacom, PHD and OMD. In 2010 she founded Gracious Economics . She has partnered with TEP since its very start and worked with our consultancy team with both our agency and marketing clients.
Grace’s PhD centered on economic progress in India, after which she worked for Save The Children. She’s proud to say that she continues to assist NGOs and government departments, using quantitative research to help make the case for poverty-alleviating interventions.
Her work has led to ten IPA Effectiveness award winners plus a Cannes Grand Prix, and she is a technical judge for the 2020 IPA Effectiveness awards.