Giselle spent more than 20 years as a brand and communications strategist across some of the best agencies in London from Y&R and WCRS to BBH, Chiat Day and HHCL. During that time, she picked up numerous effectiveness awards, including IPA Effectiveness Gold, Silver and Bronze as well as several Marketing Society Awards. She has advised and ghost written many more. More recently she founded Opinionated Thinking and works with both agencies and with clients directly, specialising in brand and communications strategy & development, qualitative research, facilitation and training. Since going it alone, she has worked with Boots, Weetabix, Sky, House of Fraser & Vodafone Enterprise, Wonderbly & Neilson Holidays amongst many others across both the consumer and B2B sectors. She still very much enjoys working with agencies as she doesn’t like to stray too far from the creative development process.