The Effectiveness Partnership have helped us put a framework in place when it comes to evaluation right across Grey EMEA [Effectiveness In Action]. This focus on evaluating the results helped our planners take a more commercial approach right at the start of the comms process. 

They have worked with us on British Heart Foundation, where we had very little data to work with and some really creative approaches to evaluation and benchmarking were required. 

They also worked with us on GSK, where we’ve been exploring brands with decades of data across multiple countries…” Lucy Jameson, Chief Strategy Officer, Grey London.