Having started life as a professional musician, Mark switched to study Economics & Statistics followed by a Masters in Marketing Science. He trained as a Planner at J. Walter Thompson (which was dubbed by Campaign as ‘the university of Planning’), before moving to Leagas Delaney (at the time, the most creatively awarded agency in the world). He then became the Executive Planning Director of Leo Burnett (London), moving on to become the Joint Global Head of Planning.

Since leaving the agency world, Mark has worked in a variety of consultancy roles, including alongside Bain, where he was their retained brand strategist. He has worked across almost every imaginable sector globally, B2C, B2B, social, government, etc, on some of the world’s biggest brands, and has earned a reputation for being one of the few Planners genuinely able to swim all the way upstream and down with equal skill.

Mark was the planner behind a huge number of award winning campaigns, and has himself won numerous Effectiveness and Strategy awards (IPA Effectiveness, Cannes Lions, Effies, APG, DMA and DBA), and has been a judge many times for the IPA, APG and Effies in the UK and abroad. He was a founding member of the IPA Value of Advertising Group and former member of the APG National Committee, where he had responsibility for industry training. He has also spoken on a wide range of planning issues around the world, published various articles and contributed to a number of marketing text books.

Mark now leads our Consultancy offering, having most recently directed strategic projects for Google, Facebook, Abbot Labs and Lufthansa.