Penny cut her teeth in the advertising and marketing world fresh out of journalism college back in the heady days of Margaret Thatcher‘s Britain in the late 1980’s. After ten years in print journalism, she left her position as Associate Editor of Marketing Week and took up a Senior Planner role with creative hot shop The Leagas Delaney Partnership. From there, she moved to Leo Burnett where she eventually became the agency’s first Head of Qualitative Research.
It was at Burnetts that she first encountered TEP’s Founders Gurdeep Puri and Janey Bullivant whom quickly became trusted colleagues.
Working in the field of qualitative research appealed to Penny’s enquiring mind. It was towards the end of her time at Burnetts that she took her first steps into the academic study of psychology. Initially starting with a Birkbeck University Diploma in Applied Psychology, she then undertook a conversion degree in psychology, then a Masters in Forensic Psychology before finally undertaking a five-year doctoral training programme in Counselling Psychology and Psychotherapy.
Returning to work with former work colleagues at The Effectiveness Partnership gives Penny the opportunity to combine her psychological insight with her knowledge of how to build successful brands, and develop powerful marketing and communications strategies to best leverage the power of those brands.