Publicis Sapient.

Our brief: build a proprietary brand Index on the Value of Experience.

“The team at Effectiveness Partnership helped us deliver fresh thinking on how brand experience works. They brought a wealth of experience and a willingness to question our collective assumptions and preconceptions. They interrogated the available data to develop hypotheses. They created simple models which were validated in Quantitative research. They are collaborative and open but always willing to challenge. The final output was an outstanding thought leadership piece with actionable recommendations for brands on the Value of Experience…”

Neil Dawson, EMEA Chief Strategy Officer, Publicis Sapient.