Sharon

Ali Bucknall

Sharon has over 25 years of experience in marketing and a career that has seen the industry from every angle. She started her career as a marketer at P&G but eventually the lure of advertising, with its capacity to transform creativity into business results, was too much to resist and she joined the planning team at Leo Burnett. Over the years she built a wealth of strategic experience, also working at MCBD; as well as integrated agencies Elvis and Saatchi & Saatchi X; and branding agencies Lewis Moberly and Identica. Ultimately, it was a fascination with how people think and make decisions that led to another sideways shift when she joined insight and innovation agency C Space.

More recently Sharon founded her own insight and strategy consultancy, Unpicked, where she works directly with clients and specialises in qualitative research, brand and marketing strategy, co-creation, and workshop facilitation.

Sharon has won multiple effectiveness awards including APG, Effie and DBA awards and has worked with a myriad of brands such as Heinz, McDonald’s, Kellogg’s, P&O Cruises, The Body Shop, Nestle, and Philips, Coty, Three, innocent and H&M.

She also cares deeply about helping individuals become more effective and has a professional coaching qualification from the AOEC. She coaches individuals and has designed and run workshops to help line managers build their own coaching skills to create more motivated and effective teams.