“The workshops led by The Effectiveness Partnership was a key step in our efforts to become a data-driven marketing function that is about driving tangible outcomes.

What worked great is that the TEP team can both speak at a very high strategy level, delving into complex concepts and theories, but also bring things down to practical, actionable tools that the team could use right away. Our people walked away with a new, common terminology and a new way of looking at the value of our marketing campaigns…” 

Adrian Farina, SVP Marketing (Europe).