We are the world’s marketing effectiveness company.
Cannes can be a lot! So, at The Effectiveness Partnership – we have your back – we’ve compiled a list of top sessions to attend throughout the week.
Monday 22 June
10:00–10:45 AB InBev: Creative Marketer of the Year,
Hear from the best with Marcel Marcondes
Speaker: Marcel Marcondes, Global CMO, AB InBev
https://www.canneslions.com/festival/programme/ab-inbev-creative-marketer-of-the-year-e1-74071
10.30-11.00 CMOs in the Spotlight: Klarna, Snap, Airwallex
If you can’t get in to hear Marcel then hearing from these three creative marketers is a very close second choice!
Speakers: David Sandström, CMO, Klarna
Grace Kao, CMO, Snap Inc.
Jon Stona, VP, Global Marketing, Airwallex
Jim Stengel, President and CEO, The Jim Stengel Company
https://www.canneslions.com/festival/programme/cmos-in-the-spotlight-klarna-snap-airwallex-e1-73663
14:30–15:00 Celebrating Creativity Made in France
Or celebrating 100 years of Publicis…with
Speakers: Maurice Lévy, Emeritus Chairman, Publicis Groupe
Arthur Sadoun, CEO, Publicis Groupe
Suzanne Vranica, Advertising Editor, Wall Street Journal
https://www.canneslions.com/festival/programme/celebrating-creativity-made-in-france-e1-73659
15:30–16:00, Five Marketing Truths We Can Actually Agree
Ritson and Sharp – its predictable, but bound to be entertaining none-the-less.
Speakers: Mark Ritson, Founder MiniMBA, MiniMBA
Byron Sharp, Professor of Marketing Science and Director, The Ehrenberg-Bass Institute
Tuesday 23 June
10.00-10.30 The Cannes LionHeart Seminar | Oprah Winfrey
No reasons needed for seeing this one – it is Oprah after all!
Speakers: Oprah Winfrey, Global media leader, producer, philanthropist, actress and author
Phil Thomas, Chairman, Cannes Lions
10:30–11:15 CMOs in the Spotlight: Kraft Heinz, L’Oreal, McDonald’s
Speakers: Todd Kaplan, Chief Marketing Officer, North America, Kraft Heinz
Asmita Dubey, Chief Digital & Marketing Officer, L’Oreal
Paloma Azulay, Vice President, Global Brand Marketing, McDonald’s
Alison Weissbrot, Executive Editor, ADWEEK
12:45–13:15 Space Isn’t the Future – It’s Your Brief
This session is going to be out of this world (#sorrynotsorry!)
Speakers: Professor Brian Co, Physicist and Professor, School of Physics and Astronomy at the University of Manchester and CERN
Dr Sian Leo Proctor, Visionary Artist, Futurist & Explorer, Space2inspire
Aarti Holla-Maini, Director, United Nations Office for Outer Space Affairs (UNOOSA)
https://www.canneslions.com/festival/programme/space-isnt-the-future-its-your-brief-e1-72846
16:45–17:30 Discovery vs Belief: Where Does Brand Power Really Sit Today?
Our friends and valued clients Edelman take to the stage to unpick what drives brand growth – people or platforms or both.
Speakers: Richard Edelman, CEO, Edelman
Dan Roth, Editor in Chief, VP of Content, LinkedIn
Jim Squires, CMO, Reddit, Inc.
Tati Lindenberg, CMO, Unilever Home Care
Wednesday 24 June
10:30–11:15 CMOs in the Spotlight: Heineken, Hinge, Sephora
Speakers: Zena Arnold, CMO, Sephora US
Marta García Alonso, VP Marketing Heineken Mexico
Tamika Young, Chief Marketing & Communications Officer, Hinge
Jeanine Poggi, Editor-in-Chief, Ad Age
https://www.canneslions.com/festival/programme/cmos-in-the-spotlight-heineken-hinge-sephora-e1-73665
12:15–12:45 Forward, Not Flawless: The Creative Tension between Values and Scale
What does “progress” mean today for a values-led company?
Speaker: Alex Weller, VP of Creative, Patagonia
Thursday 25 June
10.00 – 11.00 “This Will Save Your Job.”
NB: this is a closed-door session for those on the CMO Accelerator only
Expect myth-busting, real creative examples, and some “No BS” tips you can put into practice.
Speakers: Gurdeep Puri, Founding Partner, The Effectiveness Partnership
Emma de la Fosse, Chief Creative Officer, The House of Creative Impact
Harjot Singh, Global Chief Strategy Officer, McCann
https://www.canneslions.com/learning/cmo-accelerator-programme
10:30–11:15 CMOs in the Spotlight: KFC, Mastercard, The Coca-Cola Company, Westpac Banking Corporation,
If you can’t get into the CMO Accelerator session then check out these three leading marketers
Speakers: Jill Kramer, Chief Marketing and Communications Officer, Mastercard
Suhayl Limbada, CMO, KFC India
Michelle Klein, Chief Growth, Brand and Marketing Officer, Westpac Banking Corporation
Manuel “Manolo” Arroyo, Chief Marketing & Customer Commercial Officer, The Coca-Cola Company
Jamie Heller, Editor In Chief, Business Insider
13:15–13:45 Lions Laureate for Marketing | Jim Stengel
The GOAT that is Jim Stengel a chance to hear and honour his contribution.
Speaker: Jim Stengel, President and CEO, The Jim Stengel Company
https://www.canneslions.com/festival/programme/lions-laureate-for-marketing-or-jim-stengel-e1-76753
15:15–15:45 Chipotle Creativity Has to Strike Back
In an over-optimising, under-imagining and world that confuses activity with impact, Fernando is going to challenge the notion that creativity is a nice-to-have
Speaker: Fernando Machado, Chief Brand Officer, Chipotle
https://www.canneslions.com/festival/programme/creativity-has-to-strike-back-e1-73414
15:45–16:15 Trading in the Currency of Trust in Consumer Healthcare
Exploring the key drivers of trust and the business value of consumer trust in brands.
Speaker: Sam Avivi, CMO, Bayer Consumer Health
15:30–16:30 Reclaiming Optimism: A Quietly Radical Session for The Global Strategy Community
What’s not to love about the idea of reclaiming strategy’s power to surface the best in people.
Speaker: Tom Morton, Founder, Narratory Capital
Friday 26 June
11:30–12:00 Inside the Jury Room: Creative Effectiveness Lions
Your chance to hear from the jurors.
Speakers: Bertille Toledano, CEO of BETC and Havas Creative Middle East, President of Havas Creative Network, BETC and Havas Creative Network
Brent Smart, Former CMO, Telstra Australia
Ayu Sasaki, Executive Creative Director, Dentsu Inc.
Josie Mason, Head of Awards Growth, LIONS
Just the one recommendation for Friday because if you haven’t already done so you should spend the rest of the day recalibrating ready to hit the ground running on Monday.
A nice dip in the ocean, a small glass of rose and take the time to recap over the past week – too many conferences go past with attendees not really revisiting the learnings and spending the time assessing how you can put it into practice.
This afternoon should be your opportunity to do so – and to create a more effective environment for your brands.