Welcome to The Effectiveness Partnership.

We are the world’s marketing effectiveness company.

What are your biggest marketing challenges?


Developing growth marketing plans, and then evaluating them is not without its challenges. To understand these challenges, LIONS, WARC and The Effectiveness Partnership need your help in completing the Marketing Effectiveness Challenges Survey.

This provocative and unique study will put creative effectiveness under the microscope – establishing what the key challenges are for marketers across strategy; evaluating campaigns; channel usage; industry skills and beyond.
With the aim of this survey to better understand the challenges you face as a marketer and help us create actionable insights for the global marketing industry.
The results of the survey will be launched at Cannes Lions, the International Festival of Creativity in June 2023.

The survey takes less than 10 minutes to complete and we would love to get your answers by June 2.

Take part in this short survey here before June 2.