Welcome to The Effectiveness Partnership.

News.

End of Work

Reflections on two powerful forces affecting the world of work: the adoption of AI and a growing ageing population.

Sneakerheads

Sneakerheads

Sneakerheads, sneakerbots, and what makes for effective marketing in a world in transformation.

Social Media Cage Fight

Social Media Cage Fight

As Zuckerberg and Musk go head-to-head, what does it take to beat a reigning champion – or to remain one?

Challenging Times

Challenging Times

New LIONS, WARC and The Effectiveness Partnership survey reveals the challenges facing the global marketing industry in 2023. Here, Warwick Cairns argues that in the face of protracted uncertainty, its never been more important to ensure that we are equipped to make the case for what we do.

2023 Marketing Challenges Whitepaper

2023 Marketing Challenges Whitepaper

A new LIONS, WARC and TEP whitepaper on what the global marketing industry thinks about its challenges and what needs to be done about them.

Cannes Lions 2023

Cannes Lions 2023

Our top tips on how to have an Effective and Entertaining Cannes 2023 including some not to be missed sessions from The Effectiveness Partnership

State of Creativity

State of Creativity

The Effectiveness Partnership takes a look at the key take-outs from the recently published LIONS study into the State of Creativity; and Warc and Kantar’s Creative Quality study.

Marketing Challenges

Marketing Challenges

LIONS, WARC and The Effectiveness Partnership need your help in completing the Marketing Effectiveness Challenges Survey.

My Truth

My Truth

Effective advertising is truthful advertising, but truth only works if audiences recognise it as their truth.

Eat my shorts

Eat my shorts

The extraordinary rise of short-form video and what it means for advertising – and human nature.