Welcome to The Effectiveness Partnership.
News.
Your fifteen minutes of fame
In today’s fragmented media environment, increasing numbers of ‘world-famous’ celebrities are only recognised by 15% or less of the world’s population. This has huge implications for brands and marketing.
Road to recovery
The Effectiveness Partnership research from the EACA Knowledge Centre of Effie Europe winners reveals 4 salutary lessons on how marketing communications can enable brands into growth post-recession.
Miscommunication Industry
As John Lewis pulls its controversial home insurance ad, research shows that people in the creative industries increasingly think more like each other and less like the consumers we serve. This means miscommunication is a growing risk.
Criminally Effective
What advertising can learn from Somali pirates and Yakuza gangsters.
Story-telling
Today more than ever, the secret to having an effective brand lies less in the quality or performance of the products being sold and more in the power of the stories attached to them.
B2B Growth Marketing Maturity Study
The Effectiveness Partnership, Stein IAS, ANA and Warc launch a major new study of Growth Marketing Maturity in US B2B Marketers
Sports Sponsorship
Upping the game (and avoiding an own goal in sports sponsorship). How embracing a culture of effectiveness, can ensure money spent on sports marketing is not wasted.
New Normal
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal – or even to replace it with a new one.
Boycotts, Banners and Balance Sheets
Is brand activism an effective tool for businesses? Effective communication, and effective business, are about hearts and minds, not boycotts and banners.
Awards 2021
Key dates to help you navigate the busy Awards season. Because you’ve got to be in it, to win it!