News.

Running our most recent workshop for Creatives in role reversal to understand Strategy and Effectiveness at a global creative agency network in...

The winner of the 2018 Historical Novel Society New Novel Award is Warwick Cairns, for his novel The Master Thief. Warwick Cairns was born and...

Unlocking the Value of Creativity On Thursday 21st June 2018, marketers, strategists, innovators and award-winning creatives were convened by The...

The Effectiveness Partnership and EACA brought 20 years of European Effectiveness to Cannes Lions for the first time on 21 June 2017. Gurdeep Puri ,...

The Future Laboratory has identified six key behaviours that make a business ‘fit for the future’. Working with The Effectiveness Partnership we quantified these and used them to create the Future Fit Index, a ranking of the most popular brands in the UK.

The Rise of Planning Planning's day in the sun has come, as clients and agencies increasingly seek measurably effective campaigns that affect...

Ali Bucknall - Strategic Consultant & The Effectiveness Partnership Ali has extensive advertising and communications experience in agencies big...

Cannes celebrates the very best ideas from around the world. But the industry also needs to demonstrate that this creative work has a commercial...

In the second of a series for Campaign magazine exploring creative effectiveness, Gurdeep Puri says that, through collaboration and co-operation,...