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Thriving in tough times.

Thriving in tough times.

Seven lessons for European Premium Brands looking to thrive during recession as uncovered by new analysis of the EACA Knowledge Centre by TEP.

Workshop for Creatives in Role Reversal

Workshop for Creatives in Role Reversal

Running our most recent workshop for Creatives in role reversal to understand Strategy and Effectiveness at a global creative agency network in...

Warwick Cairns wins ….

Warwick Cairns wins ….

The winner of the 2018 Historical Novel Society New Novel Award is Warwick Cairns, for his novel The Master Thief. Warwick Cairns was born and...

Effectiveness UnCanned 2018

Effectiveness UnCanned 2018

Unlocking the Value of Creativity On Thursday 21st June 2018, marketers, strategists, innovators and award-winning creatives were convened by The...

Effectiveness UnCanned 2017

Effectiveness UnCanned 2017

The Effectiveness Partnership and EACA brought 20 years of European Effectiveness to Cannes Lions for the first time on 21 June 2017. Gurdeep Puri ,...

Future Fit Index

Future Fit Index

The Future Laboratory has identified six key behaviours that make a business ‘fit for the future’. Working with The Effectiveness Partnership we quantified these and used them to create the Future Fit Index, a ranking of the most popular brands in the UK.

The rise of planning

The rise of planning

The Rise of Planning Planning's day in the sun has come, as clients and agencies increasingly seek measurably effective campaigns that affect...

Divided we fall

Divided we fall

In the second of a series for Campaign magazine exploring creative effectiveness, Gurdeep Puri says that, through collaboration and co-operation,...