NZ Effie Awards 2015 – International Judge Ali Bucknall Announced
Ali Bucknall – Strategic Consultant & The Effectiveness Partnership
Ali has extensive advertising and communications experience in agencies big and small, local and international including CDP, WCRS, D’Arcy, Leo Burnett and Elvis – the latter two as Executive Planning Director. She’s worked across most business sectors and some of the world’s most famous brands, including P&G (global responsibility for Always), Orange (development and launch of the brand), McDonald’s, Fiat and the British Government (NHS and Police, Crime and Benefit fraud prevention) to name but a few.
Ali believes passionately in the link between great ideas, great creativity and commercial success and for the past six years has worked as a consultant helping a wide ranging group of businesses and individuals be more effective, more creative and more successful through strategic consultancy, qualitative research, coaching and mentoring.