
Gurdeep Puri
Founding Partner

Janey Bullivant
Founding Partner

Mark Stockdale
Strategic Partner

Janet Markwick
Chairman
Founding Partner
Founding Partner
Strategic Partner
Chairman
Janey co-founded the Effectiveness Partnership in 2008. Prior to this, she was a Board Planning Director at Leo Burnett, working across the agency’s accounts. Since co-founding TEP Janey has helped on a variety of brands, including Heineken, ITV, Walgreen Boots, P&G, Dove, BHF, Bacardi, IKEA, and Unilever.
She has enabled her clients to demonstrate effectiveness on their brand’s marcomms at a commercial level and has helped them win an unprecedented number of effectiveness awards globally, including several Grand Prix and Golds at Cannes Lions, IPAs and the Effies. She has served thrice as a Juror on the IPA Effectiveness awards and speaks internationally on Strategic Effectiveness and Brand Strategy. Janey has helped upskill countless Planners and agency brand teams globally across creative agency networks including Ogilvy, JWT, Publicis, Mother, Leo Burnett, Sapient, Saatchi & Saatchi, We Are Social and McCann.
Janey began her career on the marketing side at Unilever, as a Brand Manager.
She graduated with a BA (Hons) in Modern History from Oxford University and has an MSc in International Relations from the London School of Economics.
Having started life as a professional musician, Mark switched to study Economics & Statistics followed by a Masters in Marketing Science. He trained as a Planner at J. Walter Thompson (which was dubbed by Campaign as ‘the university of Planning’), before moving to Leagas Delaney (at the time, the most creatively awarded agency in the world). He then became the Executive Planning Director of Leo Burnett (London), moving on to become the Joint Global Head of Planning.
Since leaving the agency world, Mark has worked in a variety of consultancy roles, including alongside Bain, where he was their retained brand strategist. He has worked across almost every imaginable sector globally, B2C, B2B, social, government, etc, on some of the world’s biggest brands, and has earned a reputation for being one of the few Planners genuinely able to swim all the way upstream and down with equal skill.
Mark was the planner behind a huge number of award winning campaigns, and has himself won numerous Effectiveness and Strategy awards (IPA Effectiveness, Cannes Lions, Effies, APG, DMA and DBA), and has been a judge many times for the IPA, APG and Effies in the UK and abroad. He was a founding member of the IPA Value of Advertising Group and former member of the APG National Committee, where he had responsibility for industry training. He has also spoken on a wide range of planning issues around the world, published various articles and contributed to a number of marketing text books.
Mark now leads our Consultancy offering, having most recently directed strategic projects for Google, Facebook, Abbot Labs and Lufthansa.
Janet Markwick works with leaders and their teams to build truly innovative, successful commercial solutions, utterly focused on what matters most... turning business strategic objectives into profitable growth. She has held senior financial, marketing, logistics and commercial roles at Coca-Cola and Sony, where she was Director of Marketing Communications Investment across EMEA, responsible for a $700m annual budget and leading a team of 74 marketeers and procurement specialists. Janet joined Grey London as CFO, becoming Chief Commercial Officer across Grey EMEA in 2012. Janet’s leadership was instrumental in driving 9 successive years of double-digit profitable growth at Grey.
Janet will help develop Implementation plans with you to embed margin growth business transformation programs across agencies. She will work with you to develop similar programs with your key clients to improve the way you and your clients work together. These programs will include how you capture, measure and report value internally and externally with clients. She will help you build a structured program to embed effectiveness into the way you work, day by day as an organization to establish long term commercially and creatively successful strategic partnerships.
Janet has a true generosity of spirit that nourishes talent. She drives a powerful agenda to broaden commercial understanding across agency business, by empowering people to play bigger roles and introducing new ways to measure ROMI. In doing this, Janet has driven and enabled both the creativity and commercial performance of agency and client business grow
In 2015 Janet was awarded an IPA Fellowship in recognition of her game-changing work and support for the advertising industry.
25 years’ experience in theatre and communications as an actress, theatre director, radio producer, presentation and communications skills trainer. She believes that everyone is capable of improving their presentation skills through confidence building and theatre techniques.
She has extensive experience helping individuals improve their performance skills in companies such as Adam & Eve DBB, BBC, Bezier, Brothers & Sisters, Grey London, HSBC, JWT, Jack Morton, Joshua, Leo Burnett, May Gurney, Ogilvy & Mather, PepsiCo, Premier Foods, Sainsbury’s and WCRS.
Fiona’s strength lies in bringing out the performer in everyone, improving on each individual’s strengths and finding ways of eradicating or minimising habits. She can help even the most inarticulate and shy deliver more impressive presentations, speak more clearly, and increase their stature and self-confidence.
Award-winning work as a director, producer and actress. Fiona has directed and produced many dramas for BBC Radio 4.
As a Radio Drama producer she has directed many well-known actors including Mark Strong, David Tennant, Stephen Fry, Ashley Jensen, Jessica Raine and Stephen Mangan.
In 2004, she produced six short films for the UK Film Council Digital Shorts scheme – of which one, ‘Billy’s Day Out’ went on to win the Best British Short Film at the Edinburgh Film Festival, and is still shown at film festivals globally.
As an actress, Fiona has toured Nationally and Internationally, and appeared on television and film – most notably in ‘EastEnders’, ‘Shoestring’, ‘Tenko’ and ‘Blake Seven’.