Effectiveness UnCanned 2017

The Effectiveness Partnership and EACA brought 20 years of European Effectiveness to Cannes Lions for the first time on 21 June 2017.

Gurdeep Puri , Founding Partner of The Effectiveness Partnership opened the proceedings.

A super packed and effective agenda followed with:
– Making Effectiveness Matter at Ogilvy
Brian McCarter, EMEA CSO, Ogilvy
– How to create consistency in Effectiveness
Matt Gladstone, Planning Partner, Grey London
– From being the disruptor to being disrupted. How harnessing data, reframing effectiveness and being a bit more pirate is helping eBay (re)disrupt commerce.
Dan Burdett, Head of eBay Labs EMEA
– How to win a Grand Prix…or two…with the same client
George Bryant, CSO, The Brooklyn Brothers
– Why Effectiveness will save Creativity
Katie Mackay, Head of Planning, Mother
– Effectiveness Learnings from the IPA
Neil Godber, Head of Strategy, JWT UK and Convenor of Judges 2018, IPA
Effectiveness Awards
– Effectiveness from an Agency CEO’s view point
Lucy Jameson, Strategist and former Agency CEO
– Making it work and count: the value of marketing effectiveness
Alex Schlaubitz, V.P. Global Marketing, Lufthansa; Jury Chair 2017, Euro Effie

Then a stellar panel of experts debated “Effectiveness – where does industry feels it stands right now?”
Moderator: Harjot Singh – CSO EMEA, McCann WorldGroup.

Panel:
Lucy Jameson, Strategist and former Agency CEO
Gurdeep Puri, Founding Partner of, The Effectiveness Partnership
Brian McCarter, EMEA CSO, Ogilvy
Katie Mackay, Head of Planning, Mother Alex Schlaubitz, V.P. Global Marketing, Lufthansa; Jury Chair 2017, Euro Effie
Neil Godber, Head of Strategy, JWT UK and Convenor of Judges 2018 IPA
Effectiveness Awards
Dan Burdett, Head of, eBay Labs EMEA

The event closed with remarks from
Dominic Lyle, Director General, EACA