Welcome to The Effectiveness Partnership.
News.
Criminally Effective
What advertising can learn from Somali pirates and Yakuza gangsters.
Story-telling
Today more than ever, the secret to having an effective brand lies less in the quality or performance of the products being sold and more in the power of the stories attached to them.
B2B Growth Marketing Maturity Study
The Effectiveness Partnership, Stein IAS, ANA and Warc launch a major new study of Growth Marketing Maturity in US B2B Marketers
Sports Sponsorship
Upping the game (and avoiding an own goal in sports sponsorship). How embracing a culture of effectiveness, can ensure money spent on sports marketing is not wasted.
New Normal
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal – or even to replace it with a new one.
Boycotts, Banners and Balance Sheets
Is brand activism an effective tool for businesses? Effective communication, and effective business, are about hearts and minds, not boycotts and banners.
Awards 2021
Key dates to help you navigate the busy Awards season. Because you’ve got to be in it, to win it!
Mad March’s Marketing Festivals.
March is the month for Marketing Festivals so we’ve curated a list of the most Effective things to look out for.
How to build brands that win.
Gurdeep Puri, Robert Sawatzky and Michael Chadwick launch Dentsu’s Dynamo Brand Index at the Cannes Lions International Festival of Creativity:
The value of experience.
The IPA EffWeek conference on the 16th October 2019 saw the launch of a major new piece of research conducted by The Effectiveness Partnership for Publicis Sapient.