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Creative Effectiveness Whitepaper

Creative Effectiveness Whitepaper

The State of Creative Effectiveness

89% of brand marketers find relating creativity to commercial returns challenging. This was just one of the findings from the LIONS, WARC and the Effectiveness Partnership survey into the State of Creative Effectiveness. Results and a new whitepaper are available here.

Time for Change

Time for Change

This is the time for change. Our industry is what will drive it. So what can Covid, and Shakespeare, can tell us about effective behaviour change?

Winning Twice

Winning Twice

Why win once when you can win twice? One skeleton of a paper, two schemes, multiple rewards. This TEP led workshop will help you transform your WARC Award into an IPA Effectiveness Award.

Awards 2022

Awards 2022

Tis the season for polishing your data, crafting your story, corralling your client, and proving that your stellar strategy, intuitive insight, and creative executions paid off. Here to help are all the major Awards deadlines coming up and some resources to help you on your way.

A fare-share for not-for-profit

A fare-share for not-for-profit

Not-for-Profit advertising is generally underrepresented in the Awards circuit. Yet there is much to learn from this area and even more to celebrate for those working on for-profit, and not-for-profit enterprises.

Your fifteen minutes of fame

Your fifteen minutes of fame

In today’s fragmented media environment, increasing numbers of ‘world-famous’ celebrities are only recognised by 15% or less of the world’s population. This has huge implications for brands and marketing.

Road to recovery

Road to recovery

The Effectiveness Partnership research from the EACA Knowledge Centre of Effie Europe winners reveals 4 salutary lessons on how marketing communications can enable brands into growth post-recession.

Miscommunication Industry

Miscommunication Industry

As John Lewis pulls its controversial home insurance ad, research shows that people in the creative industries increasingly think more like each other and less like the consumers we serve. This means miscommunication is a growing risk.