Welcome to The Effectiveness Partnership.
Eat my shorts
The extraordinary rise of short-form video and what it means for advertising – and human nature.
Welcome to a Future
Tech giants are pouring huge sums into Artificial Intelligence technologies that are increasingly capable of both writing and evaluating advertising. Should we be worried or excited?
Planning your most effective year
Awards deadline season is just around the corner, to help here are some key Effectiveness Awards dates to get your 2023 planning off to a healthy start
Crossing the Chasm
New The Effectiveness Partnership research from the EACA Knowledge Centre of Effie Awards Europe winners reveals four new definitions of creativity that have inspired commercially effective campaigns rewarded by the Effie Awards Europe.
Why this? Why now?
A brief history of change, by way of limited-edition Crocs, sustainably-sourced pronoun badges and the Overton Window.
In the age of crypto and NFTs, what marketing can learn from the 90s dotcom boom
Time to come out of the cave
What can modern marketers learn from stone-age hunter gatherers – no less than the broader world of cause and effect and our place within it?
How the mimetic theory of desire works, and a look at the effectiveness – and limitations – of celebrity endorsement in advertising.
Creative Effectiveness Whitepaper
The State of Creative Effectiveness
89% of brand marketers find relating creativity to commercial returns challenging. This was just one of the findings from the LIONS, WARC and the Effectiveness Partnership survey into the State of Creative Effectiveness. Results and a new whitepaper are available here.
Global Survey into Marketing Effectiveness
Cannes Lions, WARC and The Effectiveness Partnership come together to examine – just what is the Global State of Marketing Effectiveness?