Welcome to The Effectiveness Partnership.
New The Effectiveness Partnership research from the EACA Knowledge Centre of Effie Awards Europe winners reveals four new definitions of creativity that have inspired commercially effective campaigns rewarded by the Effie Awards Europe.
A brief history of change, by way of limited-edition Crocs, sustainably-sourced pronoun badges and the Overton Window.
In the age of crypto and NFTs, what marketing can learn from the 90s dotcom boom
What can modern marketers learn from stone-age hunter gatherers – no less than the broader world of cause and effect and our place within it?
How the mimetic theory of desire works, and a look at the effectiveness – and limitations – of celebrity endorsement in advertising.
The State of Creative Effectiveness
89% of brand marketers find relating creativity to commercial returns challenging. This was just one of the findings from the LIONS, WARC and the Effectiveness Partnership survey into the State of Creative Effectiveness. Results and a new whitepaper are available here.
Cannes Lions, WARC and The Effectiveness Partnership come together to examine – just what is the Global State of Marketing Effectiveness?
Hope I buy before I get old. How, and why, to advertise more effectively to the over-55s.
This is the time for change. Our industry is what will drive it. So what can Covid, and Shakespeare, can tell us about effective behaviour change?
Why win once when you can win twice? One skeleton of a paper, two schemes, multiple rewards. This TEP led workshop will help you transform your WARC Award into an IPA Effectiveness Award.