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B2B Growth Marketing Maturity Study

B2B Growth Marketing Maturity Study

The Effectiveness Partnership, Stein IAS, ANA and Warc launch a major new study of Growth Marketing Maturity in US B2B Marketers

Sports Sponsorship

Sports Sponsorship

Welcome to The Effectiveness Partnership.We are the world’s marketing effectiveness company.Upping the game (and avoiding an own goal in sports...

New Normal

New Normal

As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal – or even to replace it with a new one.

Boycotts, Banners and Balance Sheets

Boycotts, Banners and Balance Sheets

Is brand activism an effective tool for businesses? Effective communication, and effective business, are about hearts and minds, not boycotts and banners.

Awards 2021

Awards 2021

Key dates to help you navigate the busy Awards season. Because you’ve got to be in it, to win it!

How to build brands that win.

How to build brands that win.

Gurdeep Puri, Robert Sawatzky and Michael Chadwick launch Dentsu’s Dynamo Brand Index at the Cannes Lions International Festival of Creativity:

The value of experience.

The value of experience.

The IPA EffWeek conference on the 16th October 2019 saw the launch of a major new piece of research conducted by The Effectiveness Partnership for Publicis Sapient.

Thriving in tough times.

Thriving in tough times.

Seven lessons for European Premium Brands looking to thrive during recession as uncovered by new analysis of the EACA Knowledge Centre by TEP.

Workshop for Creatives in Role Reversal

Workshop for Creatives in Role Reversal

Running our most recent workshop for Creatives in role reversal to understand Strategy and Effectiveness at a global creative agency network in...