Welcome to The Effectiveness Partnership.
As Zuckerberg and Musk go head-to-head, what does it take to beat a reigning champion – or to remain one?
New LIONS, WARC and The Effectiveness Partnership survey reveals the challenges facing the global marketing industry in 2023. Here, Warwick Cairns argues that in the face of protracted uncertainty, its never been more important to ensure that we are equipped to make the case for what we do.
A new LIONS, WARC and TEP whitepaper on what the global marketing industry thinks about its challenges and what needs to be done about them.
Our top tips on how to have an Effective and Entertaining Cannes 2023 including some not to be missed sessions from The Effectiveness Partnership
The Effectiveness Partnership takes a look at the key take-outs from the recently published LIONS study into the State of Creativity; and Warc and Kantar’s Creative Quality study.
LIONS, WARC and The Effectiveness Partnership need your help in completing the Marketing Effectiveness Challenges Survey.
Effective advertising is truthful advertising, but truth only works if audiences recognise it as their truth.
The extraordinary rise of short-form video and what it means for advertising – and human nature.
Tech giants are pouring huge sums into Artificial Intelligence technologies that are increasingly capable of both writing and evaluating advertising. Should we be worried or excited?
Awards deadline season is just around the corner, to help here are some key Effectiveness Awards dates to get your 2023 planning off to a healthy start