Welcome to The Effectiveness Partnership.
News.
Celebrity
How the mimetic theory of desire works, and a look at the effectiveness – and limitations – of celebrity endorsement in advertising.
Creative Effectiveness Whitepaper
The State of Creative Effectiveness
89% of brand marketers find relating creativity to commercial returns challenging. This was just one of the findings from the LIONS, WARC and the Effectiveness Partnership survey into the State of Creative Effectiveness. Results and a new whitepaper are available here.
Global Survey into Marketing Effectiveness
Cannes Lions, WARC and The Effectiveness Partnership come together to examine – just what is the Global State of Marketing Effectiveness?
Advertising to the over 55s
Hope I buy before I get old. How, and why, to advertise more effectively to the over-55s.
Time for Change
This is the time for change. Our industry is what will drive it. So what can Covid, and Shakespeare, can tell us about effective behaviour change?
Winning Twice
Why win once when you can win twice? One skeleton of a paper, two schemes, multiple rewards. This TEP led workshop will help you transform your WARC Award into an IPA Effectiveness Award.
Awards 2022
Tis the season for polishing your data, crafting your story, corralling your client, and proving that your stellar strategy, intuitive insight, and creative executions paid off. Here to help are all the major Awards deadlines coming up and some resources to help you on your way.
A fare-share for not-for-profit
Not-for-Profit advertising is generally underrepresented in the Awards circuit. Yet there is much to learn from this area and even more to celebrate for those working on for-profit, and not-for-profit enterprises.
Your fifteen minutes of fame
In today’s fragmented media environment, increasing numbers of ‘world-famous’ celebrities are only recognised by 15% or less of the world’s population. This has huge implications for brands and marketing.
Road to recovery
The Effectiveness Partnership research from the EACA Knowledge Centre of Effie Europe winners reveals 4 salutary lessons on how marketing communications can enable brands into growth post-recession.