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Inglorious bastards of the boardroom

Inglorious bastards of the boardroom

Pioneering new research into levels of alignment between CEO’s, CFO’s and CMO’s is to be unveiled at Cannes Lions International Festival of Creativity on Thursday 20 June in a session titled “The Inglorious B****rds of the Boardroom. Commissioned by The Effectiveness Partnership together with The Womb.

Bandwagons

Bandwagons

Bandwagons have a bad name, but Warwick considers the potential risks and potential rewards of following the crowd.

You spin me right round. Again.

You spin me right round. Again.

Are consumers hankering for some old-school reality? In a world of virtual reality, cashless transactions and unlimited streaming services, Warwick explains why consumers are rediscovering the joys of tangible products and services and how smart brands are grappling with this new-old reality.

End of Work

End of Work

Reflections on two powerful forces affecting the world of work: the adoption of AI and a growing ageing population.

Sneakerheads

Sneakerheads

Sneakerheads, sneakerbots, and what makes for effective marketing in a world in transformation.

Social Media Cage Fight

Social Media Cage Fight

As Zuckerberg and Musk go head-to-head, what does it take to beat a reigning champion – or to remain one?

Challenging Times

Challenging Times

New LIONS, WARC and The Effectiveness Partnership survey reveals the challenges facing the global marketing industry in 2023. Here, Warwick Cairns argues that in the face of protracted uncertainty, its never been more important to ensure that we are equipped to make the case for what we do.

2023 Marketing Challenges Whitepaper

2023 Marketing Challenges Whitepaper

A new LIONS, WARC and TEP whitepaper on what the global marketing industry thinks about its challenges and what needs to be done about them.

Cannes Lions 2023

Cannes Lions 2023

Our top tips on how to have an Effective and Entertaining Cannes 2023 including some not to be missed sessions from The Effectiveness Partnership

State of Creativity

State of Creativity

The Effectiveness Partnership takes a look at the key take-outs from the recently published LIONS study into the State of Creativity; and Warc and Kantar’s Creative Quality study.