Welcome to The Effectiveness Partnership.
State of Creativity
The Effectiveness Partnership takes a look at the key take-outs from the recently published LIONS study into the State of Creativity; and Warc and Kantar’s Creative Quality study.
LIONS, WARC and The Effectiveness Partnership need your help in completing the Marketing Effectiveness Challenges Survey.
Effective advertising is truthful advertising, but truth only works if audiences recognise it as their truth.
Eat my shorts
The extraordinary rise of short-form video and what it means for advertising – and human nature.
Welcome to a Future
Tech giants are pouring huge sums into Artificial Intelligence technologies that are increasingly capable of both writing and evaluating advertising. Should we be worried or excited?
Planning your most effective year
Awards deadline season is just around the corner, to help here are some key Effectiveness Awards dates to get your 2023 planning off to a healthy start
Crossing the Chasm
New The Effectiveness Partnership research from the EACA Knowledge Centre of Effie Awards Europe winners reveals four new definitions of creativity that have inspired commercially effective campaigns rewarded by the Effie Awards Europe.
Why this? Why now?
A brief history of change, by way of limited-edition Crocs, sustainably-sourced pronoun badges and the Overton Window.
In the age of crypto and NFTs, what marketing can learn from the 90s dotcom boom
Time to come out of the cave
What can modern marketers learn from stone-age hunter gatherers – no less than the broader world of cause and effect and our place within it?