Welcome to The Effectiveness Partnership.
News.
Crossing the Chasm
New The Effectiveness Partnership research from the EACA Knowledge Centre of Effie Awards Europe winners reveals four new definitions of creativity that have inspired commercially effective campaigns rewarded by the Effie Awards Europe.
Why this? Why now?
A brief history of change, by way of limited-edition Crocs, sustainably-sourced pronoun badges and the Overton Window.
Blockchain
In the age of crypto and NFTs, what marketing can learn from the 90s dotcom boom
Time to come out of the cave
What can modern marketers learn from stone-age hunter gatherers – no less than the broader world of cause and effect and our place within it?
Celebrity
How the mimetic theory of desire works, and a look at the effectiveness – and limitations – of celebrity endorsement in advertising.
Creative Effectiveness Whitepaper
The State of Creative Effectiveness
89% of brand marketers find relating creativity to commercial returns challenging. This was just one of the findings from the LIONS, WARC and the Effectiveness Partnership survey into the State of Creative Effectiveness. Results and a new whitepaper are available here.
Global Survey into Marketing Effectiveness
Cannes Lions, WARC and The Effectiveness Partnership come together to examine – just what is the Global State of Marketing Effectiveness?
Advertising to the over 55s
Hope I buy before I get old. How, and why, to advertise more effectively to the over-55s.
Time for Change
This is the time for change. Our industry is what will drive it. So what can Covid, and Shakespeare, can tell us about effective behaviour change?
Winning Twice
Why win once when you can win twice? One skeleton of a paper, two schemes, multiple rewards. This TEP led workshop will help you transform your WARC Award into an IPA Effectiveness Award.