Welcome to The Effectiveness Partnership.
News.
B2B Growth Marketing Maturity Study
The Effectiveness Partnership, Stein IAS, ANA and Warc launch a major new study of Growth Marketing Maturity in US B2B Marketers
Sports Sponsorship
Welcome to The Effectiveness Partnership.We are the world’s marketing effectiveness company.Upping the game (and avoiding an own goal in sports...
New Normal
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal – or even to replace it with a new one.
Boycotts, Banners and Balance Sheets
Is brand activism an effective tool for businesses? Effective communication, and effective business, are about hearts and minds, not boycotts and banners.
Awards 2021
Key dates to help you navigate the busy Awards season. Because you’ve got to be in it, to win it!
Mad March’s Marketing Festivals.
March is the month for Marketing Festivals so we’ve curated a list of the most Effective things to look out for.
How to build brands that win.
Gurdeep Puri, Robert Sawatzky and Michael Chadwick launch Dentsu’s Dynamo Brand Index at the Cannes Lions International Festival of Creativity:
The value of experience.
The IPA EffWeek conference on the 16th October 2019 saw the launch of a major new piece of research conducted by The Effectiveness Partnership for Publicis Sapient.
Thriving in tough times.
Seven lessons for European Premium Brands looking to thrive during recession as uncovered by new analysis of the EACA Knowledge Centre by TEP.
Workshop for Creatives in Role Reversal
Running our most recent workshop for Creatives in role reversal to understand Strategy and Effectiveness at a global creative agency network in...